Tips on Launching a Successful Health/Supplements Based Ecommerce Website

The supplement industry is worth billions of dollars with plenty of people looking for a quick fix to their appearance. Other people utilize supplements due to their diets not giving them all of the nutrients that they need throughout the day. Regardless of the reason, a person is buying supplements one fact holds true if you have a successful supplement ecommerce site you could be earning large amounts of money monthly. Not all sites that set out to sell supplements are going to be profitable but there are steps to take that can help. The following are the things to take care of when trying to run a successful supplements/health based ecommerce site.

Page Speed Matters

The page speed on any ecommerce site matters immensely as freezing and slow loading times can hurt business. Consumers getting upset then clicking off of the site to find their supplements elsewhere can lose a customer for life. The speed of the page can be impacted by a variety of things including putting too much on the homepage when it comes to video or other media. A slow page speed can have a direct impact on how the site is ranked on the search engines. As with any other ecommerce store ranking at the top of the search engines is a great way to attract new customers daily. A Woocommerce store guarantees fast page loading times and is more than affordable to pay monthly. Take a look into hosting options that are customized for ecommerce stores with plenty of traffic.

Create Content On Your Personal Use of Supplements

Most people want to know about how a supplement has impacted workouts or overall feeling. Customers of the site who have writing skills should be offered discounts to give honest opinions on a supplement. Diaries kept by these people can make it easy to write up a 30-day review of the latest vitamin or fat burner. Do not just focus on bodybuilders as this can alienate part of your customer demographic. These reviews can be done by housewives, athletes, or people just trying to tone up. “5 Reasons You Need Protein” is not going to attract anyone to the blog as most people who care about their fitness already know protein’s importance.

Find An Influencer To Team Up With

The fitness and supplement industry is crawling with great influencers to team your ecommerce site with. Large influencers can charge quite a bit so targeting medium-sized influencers to track the ROI of influencer marketing can be a great place to start. Consumers tend to trust these medium-sized influencers more than a celebrity that seems to have a sponsored tweet or Instagram post every 5 minutes. Find the influencers with a community of followers that comment and interact as these are the type of people that can help increase the site’s brand recognition.

Easy Yet Secure Checkout

Far too many sales are lost per year if an online store does not have a fast and convenient checkout process. Having to search for the checkout button can lead a person to start feeling some type of buyer’s remorse. Do not sacrifice security in the slightest way just to make checkout easier. A data leak of personal information can crumble an online store with a possibility of it never recovering. For those customers that leave items in their shopping cart sending a coupon can help close the sale. This makes the buyer think they got a great deal while also turning a profit for the ecommerce store.

Answering Questions/Complaints Via Social Media

Even with the highest quality service and delivery times people are going to complain. Flocking to social media to voice concern about an order is commonplace and responding to these comments is imperative. Not only can you save a customer who might be frustrated from going elsewhere to purchase supplements but it also shows the company cares for others who have seen the comment, tweet, or Facebook post. Engaging in answering questions of customers or followers can help build a community which helps with customer loyalty. There should be a customer service rep monitoring social media accounts in case of a negative post by a customer. You will not be able to make everyone happy but attempting to do so is what matters.

Building your supplement ecommerce empire starts with the above steps. Do not concern yourself with things that you cannot control but rather make sure you handle the details that will impact day to day business!