Designing Content for B2B vs B2C
When designers learn how to design marketing materials, we learn how to design for B2C (business-to-consumer) marketing – not B2B (business-to-business) marketing. We’re all consumers in some aspect, we’re bombarded with consumer marketing, and it’s what we’re used to seeing – but you’re wrong if you think they’re the same.
Here are 3 significant differences when designing marketing content for B2B vs B2C.
You can read more our Marketing Tips at www.leadingresults.com/ramblings.
Source: https://www.leadingresults.com/ramblings/designing-content-for-b2b-vs-b2c
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