The Purpose of Logo Design for Business Credibility

The Purpose of Logo Design for Business Credibility The Purpose of Logo Design is to support your brand and this has never been more important to social media marketing, SEO and online marketing objectives.

Logos: Why They’re Important And Tips On Creating Them

Starting your own business is a complex and exciting task. With so many aspects to consider and perfect, branding your business effectively may be one of the most important so any business must consider the purpose of it’s logo.

It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.

And what is one of the main parts of branding?

Logos are one of the first things that your audience sees and relates to, so coming up with the right logo is vital to making an impact in your industry.

According to Reuters, 82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions.

Let’s take a deeper look into why the purpose of logo design for business branding is essential, as well as some tips to create the right one.

Why Is a Logo Important?

Effective branding not only solidifies a strong identity and relatability with your customers, but is directly related to an increase in customer loyalty and profits.

In fact, according to a survey done by Pitchbook in 2014, 82 percent of investors consider brand strength and name recognition as becoming more important.

While branding has a lot of factors, an easily identifiable logo is major part of your brand identity. Not only does it allow audiences to easily remember and recognize your company, but it almost creates a sense of personality for your business, and is usually the first thing that your customers see.

According to research collected by marketing company, Bop Design, 42 percent of customers say the first impression or initial opinion is the best time to gain loyalty for any brand.

It’s not just about making an impression, in today’s marketing climate ‘brand’ has never been more important.

Every day more businesses are using social media to communicate with consumers with Twitter handles, Facebook pages, and competitive URLs. When it comes to picking a name and defining a logo to represent your business things get even trickier.

71% of consumers say that they are more likely to buy from a brand that they follow on social media– making it crucial to choose a name that is available across multiple platforms.

On top of that Google is putting more pressure on businesses to be ‘brand focused’ in order to capture valuable search real estate. Google has definitively shown preference to brands online. The purpose of logo design in online marketing is to reinforce ‘your brand’ and plays a crucial role in the objective of SEO, for your business.

Top Tips

Research Your Audience – It all starts with knowing who exactly you’re marketing to, and what appeals to them quickest and most effectively. Conduct in-depth research into the likes, dislikes, needs and wants of your audience, and what it is about your brand and product that they would be most attracted to. It is these most valuable points that should be incorporated and promoted in your logo, as it’s the first thing that your audience usually sees.

Know Your Product – Your logo is a reflection of your brand and ultimately the product or service that makes your business. Therefore, explore your product and brainstorm ways it is perceived and represented by your audience. This may help to come up with conceptual ideas and symbols that could make for a great logo.

Research Design Elements – Design elements are key to a logo that appeals to your target audience. From a social and psychological perspective, each color represents different emotions and attracts various perceptions, so be sure to chose the colors that align best with your brand personality and the feelings you’re trying to evoke.

33% of the top 100 brands use the color blue in their logo. The color blue is said to relate to one on one communication and personalized messaging, which helps customers feel more personally connected to the logo.

Other design elements to do with lines and shapes — vectors for example — can make a huge difference to how audiences perceive your logo and whether it will remain memorable.

Utilize Online Tools – There are many available online tools, not just to research best practices and tips for creating your logo, but also to actually set up the logo. Make use of design tools as well like Designimo or LogoMix, where you can actually create your own logo through their software.

Pro Tip: You have to be very careful when using online tools to create a business logo, because it’s super easy create just about anything for free or dirt cheap online today including logos.

But just because you can doesn’t mean you should.  I stress the ‘use of creativity’ when opting for an online logo creator. Most of these online logo creators use stock logo images that have become so over used that they can no longer be claimed as original or be trademarked. Before going down that road – read this!

Creating a killer logo is just one of the many tasks that you have to perfect as an entrepreneur. While it may seem like you have to create something from nothing, it’s important to consider the purpose of logo design as it applies to your business. The value of a good logo, and the steps you must go through to get the best result and attract your audience.

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by Chris London of Pixel Productions Inc. The Everything Design Company