Why Great SEO Rankings Take Time

Why Great SEO Rankings Take Time SEO Rankings Take Time! One of the most common mistakes people make with search engine optimization is assuming it will bring an instant transformation for their websites.

While it’s true that SEO can have a visible and long-lasting effect on your site, it’s also true that great SEO takes a lot of time and effort.

It’s like a wine that gets better over time.

Understanding key factors that play role in an effective SEO strategy is very important, as you will be in a better position to make an assessment of how soon you can expect to see returns on your investment into improving the site’s visibility.

Why Does Good SEO Take Time?

It’s a question that business owners keep on asking time and time again.

Of course, it is a legitimate question, but the answer is rarely satisfactory.

Many non-reputable companies assure positive SEO results instantly, but these are just empty promises and you should avoid doing business with them.

Even the best SEO professional or company will need some time to figure out which SEO strategy a particular site needs and how to implement it.

There are no shortcuts.

Here are some answers to the question why search engine optimization usually takes a lot of time.

SEO Is Extremely Complex

For a website to rank highly in Google’s search engine results pages (SERP), there are several things to look into. seotribunal.com’s seo stats infographic shows that the most important ranking factors are website speed, content quality and bounce rate.

However, it’s worth noting that Google has more than 200 ranking factors which constantly evolve. Getting them right is not an easy process.

Google Keeps Changing Its Algorithms Constantly

As already mentioned, SEO is an ever changing science, so it’s almost impossible to stay on top of it entirely.

As Google regularly updates its algorithm, it rarely brings the juicy details out in the open. Marketers are often left guessing and speculating what are the ranking factors.

That’s why, after a new algorithm release, SEO specialists collect data from the changes in ranking from thousands of different websites. This helps them to determine the aftermath of the changes – why some sites may have suffered and others improved in their visibility.

This information is also used to make informed decisions about the changes and how to act upon them.

How To Set Realistic Goals With Your SEO

Now that you have a clearer understanding of why great SEO takes time, let’s talk about how you can set realistic goals.

While it’s understandable that you want instant results, especially when you’re spending a considerable amount of money in the process, you have to understand that instant success in this case is not realistic.

You’ll get much better results if you take a slow and calculated approach.

Below are practical ways to set realistic expectations with your SEO professional:

Expect SEO to be a lengthy game.

When you view SEO as a long-term play, you’ve already given yourself a head start. Remember that SEO works best when it’s linked to the long-term goals. Tie your SEO pursuits to goals like making more sales by the second quarter of the current year.

It’s worth noting that it works best when you tailor your expectations to the site you’re trying to optimize.

Get ready to invest.

Excellent SEO is an investment of both time and resources which will eventually yield a positive result. With that in mind, you should be prepared to hire an SEO expert that you can work hand in hand with to bring you a robust and long-lasting SEO plan.

Investing in your SEO from the get-go will make it more efficient and productive in the long haul.

Strive to re-evaluate it often.

Again, SEO is a moving target. What this means is that you can’t come up with a strategy and keep it shelved for months or years. You need to re-evaluate your SEO on at least an annual basis, although it will be better if you look at it after three-month period.

For excellent results, set strong SEO goals at the start of your campaign and then hold meetings with SEO team to re-evaluate these aims as you advance through the strategy. Usually, these re-evaluation meetings won’t guarantee that you’ll overhaul SEO strategy entirely. Instead, they may bring small tweaks that can assist in boosting its effectiveness.

Keep a clear line of communication.

If you began collaborating with a good SEO company, it may have told you that it can’t guarantee overnight success. If you keep this in mind, it’s imperative that you maintain an open line of communication with regards to expectations, paths to achievements, and results.

The more open the line of communication is, the more effectively you can work together to come up with a solid SEO strategy.

Domain Age Can Affect How Long It Takes To Rank

Google considers any website less than six months old to be a new site.

This means how long the website has been live on the web and not how long someone has possession over the domain.

Older sites are considered to be more reliable and less likely to post false information.

If you’ve just begun the SEO journey, don’t fret. Sites less than six months old increase search ranking with time. Also, these results will usually improve significantly once a site is live past the six-month mark.

When To Start Worrying?

Unfortunately, SEO is too multifaceted and too dynamic to predict precisely when your campaign can begin seeing results rightfully. Usually, it requires trying different approaches, seeing what will work and what will not, before you can see some progress.

While the essential elements of SEO are the same for everyone, the many unknown factors that apply uniquely to your company, such as SEO campaigns conducted, the age of the website, and several other factors, make it very difficult to have a clear picture of the proper SEO strategy.

Here Are 12 Stats You’ll Need to Understand About SEO Rankings:

Sources:

How Long For Better Local SEO Rankings?

How Long Does It Take to Rank in Google?

Why SEO Takes Time (and Why It’s All Worth it in the End)

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by Chris London of Pixel Productions Inc. The Everything Design Company