How to Use Marketing Data to Foster Better Customer Relationships
To create stronger customer relationships, you must understand how to get the most from your marketing data, and, thanks to CRM (customer relationship management) and social media analytics tools, gathering customer data has never been easier. The data is great for project management, customer research, closing sales, and general marketing activities – so how do business leaders, salespeople, and marketers use their CRM data to understand how to foster better customer relationships and extend the lifetime value of their customers?
Let’s look at why some companies fail to provide better customer experiences and what successful use of CRM data and human interactions to foster positive experiences looks like.
You can read more our Marketing Tips at www.leadingresults.com/ramblings.
Source: https://www.leadingresults.com/ramblings/how-to-use-marketing-data-to-foster-better-customer-relationships
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