Marketing is all around us they say. The ability to market yourself will be imperative anywhere you go, be it in a job interview or convincing people to follow your designs and skills. When it comes to the latter though, you can fit the explanation to talk about the world of internet.

Web Development:

As everyone knows, this world (of internet) revolves around websites. Services are offered on websites, information is relayed through websites, promotions stem from websites and purchases take place over websites. Even your favorite social media platforms are websites. As a result, the world of internet had, according to stats from January 2018, around 1.8 billion websites with only 1.4 million newly registered domain names in just the first quarter.

Web Design:

Where web development is the act of creating a website, web design is an inherent factor within web development. The importance of web design can be seen from the fact that around 48% use a website’s design as the number one criterion to judge its credibility while 94% have rejected a website based on what it looked like. This is no coincidence and the magnitude of the factor has meant that every other developer in the world is looking for ways to improve on their design, and then promote it.

Promotion – How to?

To promote their web design and development, people use a number of different techniques. Here are some that might come in handy:

1.    Outsourcing:

Even as far back as 2004, around 53% people in a survey intended to outsource more than 50% of their marketing activities. This trend is even stronger now. Today, firms would outsource to service providers such as Hubside who then take care of the subsequent web services, be it development, design, promotion or any of the various web services. The apparent advantage here is the use of skilled labor combined with experience in the field.

2.    Search Engine Optimization:

Another way of promoting and developing web design is to make use of optimization. Search Engine Optimization, also often referred to as Website Optimization is another way to promote your web development and design. Under optimization, you look to use special keywords usually used by people to search for specific terms, improve on the website responsiveness and speed and generate insights about what is working effectively and what is not. Doing so puts your website out there for people to visit.

3.    Exceptional Design:

In promotion, nothing speaks better than the quality itself. So, when you do develop your website design, you must take special care of making it as attractive as possible. This will then serve as a checkpoint for users to refer to when they describe your product or specify details for their products as well. Seeing is believing, so give them something to see before they believe in your skill.

Conclusion:

Whether you decide to outsource or use your own skills in optimization and design, marketing will always be an integral part of your business. This is also why you must have the best examples for your customers in the shape of your own web design.