Is a Website Ever a Once-and-Done Event? | Growth Driven Design
In today’s web, is a website ever a once-and-done event?
No.
In traditional web design, you start with a website (see chart below) based on the assumption that “it will work” to achieve whatever smart goals you’ve set. After a year and a half to two years, you see that performance is dwindling and you embark on a 3-month redesign. You gain impact and the site works for another one and a half to two years before performance falls flat again, and you have to repeat the process.
The chart below shows that gains occur abruptly and fall flat quickly.
You can read more our Marketing Tips at www.leadingresults.com/ramblings.
Source: https://www.leadingresults.com/ramblings/is-a-website-ever-a-once-and-done-event-growth-driven-design
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