Keyword Tracking for SEO Rankings

KEYWORD TRACKING FOR SEO RANKINGS

We cannot stop to emphasize the importance of tracking your websites organic rankings. This is normally done through keyword tracking. Some would argue that keyword tracking is a thing of the past since there are so many variables involved in determining a website’s ranks. This is, however, not the case. Keyword tracking can add a great deal of value to your website.

Keyword tracking is basically monitoring how your website ranks on search engines in relation to certain keywords. For successful keyword tracking, your web pages should be at the first position or at least on the first page of your search engine results page.

The best way to track your keywords is by use of a keyword rank tracker. There is a new rank tracker known as SERPreme. Its efficiency, cost-effectiveness and ease of use are what make it the most preferred rank tracker.

The best thing about knowing your ranks on search engines is that it provides significant insight in regards to the SEO performance of your website. It also helps you have a clear understanding of the impact SEO has on the visibility of your website, thus you are able to know where to focus more.

HOW TO USE RANK TRACKERS

The main goal of tracking your keywords is to come up with better ways to enhance your online presence.

Below are some of the ways you could do so using rank trackers:-

• PROBLEM MANAGEMENT

If you notice that your website is getting less traffic, checking your rank would be the most appropriate place to commence. By using a rank tracker, you could quickly catch dropping keyword ranks and thus, perform necessary optimization actions to ensure an increase in ranks. Rank trackers also allow one to know the exact pages that are affected. A keener look at the credibility of these pages allows you to take the necessary steps.

• EVALUATING COMPETITORS

Rank trackers can also be used to track your competitors. By tracking their keywords, you will be able to know if their rankings are increasing or decreasing, and taking appropriate measures to remain one step ahead of them.

It also helps to know how long your keywords need to be so as to ensure your website is fully optimized. It is also a good channel of knowing which competitor is always a step ahead so that you can change or upgrade your SEO strategy.

• WEBSITE LAUNCHES

Before launching any new website, use a rank tracker to check the current rankings of your keywords. After the website starts running, this can also help you better understand how relevant your keywords are, and know where exactly ranking opportunities lie.

• CATEGORY GROUPING

This is for large companies who have different item brands. Rank trackers offer keyword groupings which will help you track the different keywords in each brand category with ease. The above trait allows you to assign specific SEO strategies to each of these keywords if a need arises.

In conclusion, despite the recent Google algorithm update that ensured a more diverse way of ranking websites, the implementation of keyword rank tracking should be emphasized as it will have a great SEO impact on your website.