How Coupons Help Retailers Get Repeat Purchases?

How Coupons Help Retailers Get Repeat Purchases?

Coupons are a great attraction for customers. Especially in today’s world where E-commerce has become a big part of everyone’s life. Coupons of various fields starting from apparels to travel draw customers in large numbers. Along with drawing a lot of new customers, they even lead to Repeat Purchases.

Repeat business is something that is important to all businesses. A client opting for the same brand for buying not only shows the loyalty towards the brand but also dignifies the brand image to a certain level. This brand image plays a great role when it comes to advertising campaigns.

Coupons can be something great for both customers and retailers. If you are still skeptical about whether coupons can help get retailers Repeat purchase or not, then keep reading. We are going to share with you 4 ways by which retailers can get repeat purchases by using coupons.

1) Repeat Business by Offering Discounts: –

The main purpose of online coupons to customers is, of course, getting discounts. You might feel like retailers do not get to enjoy anything by giving discounts to the customer, but it’s not true. Retailers might be losing 5% of the profit, but it encourages customers to purchase again.

This same customer will tell his/her friends about the great discounts which will encourage them to try your website as well. By providing coupons you can get repeat customers as well as new customers. eBay does great at this, they offer weekly or monthly coupons to customers for 5% to 10% discounts.

2) Repeat business by giving free shipping: -

Giving away coupons that provide free shipping from your website will also encourage customers coming back. Customers always look for websites with free shipping, which is why some E-com websites offer things like Free shipping on a purchase of $100 or more.

You can instead mark up the price and provide customers an exclusive coupon so that they feel special. Providing them these kinds of coupons from time to time will encourage them to repeat purchase.

You can also try other variations, such as keeping a margin of minimum order for free shipping or else payment by some particular like PayPal for availing this offer. In both ways, they effectively work to draw customers for repeat purchase.

3) Encourages Customers to come back to the site: -

Coupons can be a great tool to encourage customers to come back to your site again. Your products are good and customers are satisfied with the previous service, but how does it help them revisiting your site for something else again? Well, this is where coupons come into play.

Suppose a customer has not purchased anything for 3 to 4 weeks, you can send them an email saying how you have missed them and provide them with a “Welcome back” coupon code with a 10% discount. This will encourage them to go back to your website. Make sure to specify that the coupon is valid for 4 days or 1 week and show them that they really should not miss the opportunity.

4) Get New customers using Current customers: -

Coupons can be a great way to gain new customers using your current customers. Make a “Refer and Earn” coupon.

Email this to your existing customers saying if someone uses their code to purchase things worth $50 or more, then they will receive $5 in their wallet and the new customer will receive 10% off their first purchase. Offers like this will encourage the existing customers to share your website among their friends.

Conclusion:

There you go, these are the 4 ways by which coupons can help retailers generate repeat purchases. Read all these points and you will surely start considering making coupons for your website.