9 Things Every Manufacturer Should Know About CBD Marketing 

9 Things Every Manufacturer Should Know About CBD Marketing 

There is no doubt that marketing any kind of product is challenging. However, marketing products that contain CBD are even more challenging to get into the marketplace. Part of the marketing of CBD products requires an educational element to teach facts about the product and to dispel misconceptions and misunderstandings. 

What Is CBD?

According to DailyCBDMag, CBD is Cannabidiol which is a phytocannabinoid that was first discovered in 1940. It is one of over 100 different cannabinoids in the cannabis plant and is the most concentrated of the cannabinoids in that plant. CBD is a cousin of THC and does not contain the element that produces the high that one gets from using THC.

Here are the marketing tips you need for promoting your CBD product line:

1 – Be Different

Thanks to the growing popularity of CBD products, there are many companies in the landscape that produce and sell them. It also means that this number is going to keep growing. With so much competition the only way to get noticed is to stand out in some way that sets your product apart from the rest. Do your research and find something about your CBD products that others don’t have and target your marketing around that unique feature.

2 – Have an Awesome Website

Although there is no guarantee that your website is going to sell your product, it is important to view a website as the online first impression visitors will get about your company. It will be the place customers will go to find out about you and your products so the website has to be clear and concise and maintain a consistent brand identity. Creating a blog will help you to connect with your website visitors on a personal level and this may set you apart.

3 – Transparency Is Key

According to DAP, credibility is an important quality to build in your website presence considering all the uncertainty about CBD. This means you should be as transparent as possible sharing information about your terms of service, your legal licenses, privacy policies and anything else that the average person may need to know. Transparency also gives you a perfect place to educate people about CBD and the truth about the product and why you are selling it.

4 – Build a PR Strategy

The confusing and somewhat restrictive world of CBD advertising is going to force you to seek other means of getting your message out. The best way to do this is with a multi-level approach that would involve building credibility, brand positioning, and customer engagement. By using these three components, you will be able to earn media coverage on several different platforms which will expose your brand to a wider audience and that becomes more customers.

5 – Use Digital Marketing

With so many people turning to the internet for information, news, and entertainment you can’t miss by putting digital marketing to work for you. You can target specific markets, age demographics, and even social media channels to get your message to potential customers. The goal behind digital marketing is to funnel traffic to your website and this is your most cost-effective tool to do this with and to do it often.

6 – Use Attractive Packaging

Not only can you get some additional recognition through the creative use of packaging for your CBD products, but try to also focus on eco-friendly packaging. According to Kyro, for an all-natural product like CBD, first impressions count and if your packaging is ‘green’ and looks great and is easy to open and store, these are all elements that can go the distance when you are establishing your brand and the integrity of that brand. Do it right and you will have brand ambassadors spreading the word about your products.

7 – Avoid Gimmicks

As new and curious as CBD is in the marketplace, one way to keep your marketing on a professional level is to sidestep the urge to do something that would involve a gimmick of some kind. You should be able to bring customers to your product with all the other marketing tips shared here without having to resort to something that would cheapen the work you have done to date. Promoting a product is tough enough, avoid not being professional.

8 – Offer Incentives

Incentives are very different from gimmicks. For example, one excellent idea for an incentive is an offer that is only available through online sales. Assuming that your products are being sold at other venues, a special incentive online will help to drive traffic to your website. Incentives don’t have to be price related either. You could provide free shipping of product orders over a certain amount which will encourage bulk buying of your CBD products.

9 – ADA Compliance

With your website, it is a good idea to ensure that it is ADA compliant. What this means is that all the elements on every page of your website meet the ADA guidelines. This includes having descriptive alt tags on all images, using easy to read text, breaking up web content to include headlines, sub-headlines and small sections of text. The purpose of ADA Compliance is to make websites accessible to all individuals including those with disabilities.

In Conclusion

It is going to be challenging enough to market your CBD products in a world that is just starting to realize the benefits of CBD. Plus, with strict guidelines related to how CBD products can be promoted, you will still have several ways to get the word out about your products in a sea of competition. 

By following the tips outlined above, you will have a better chance of getting your products known when you focus on your unique story and build a website that reaches places that your competitors may not be able to match. If you prefer teaming up with a team of analytics pros, check out this list of companies who can help with all your analytics needs.