Will India Become the Next Superpower in the World of Online Gambling?

Will India Become the Next Superpower in the World of Online Gambling?

Online gambling is a pastime enjoyed by people all over the world, and it continues to grow year on year. This growth has occurred despite the red tape and regulations which have been introduced by a number of countries in recent years. Regulatory bodies in Sweden, UK and Australia have forced many online gambling sites to offer their services elsewhere. Obviously the lifting of the online gambling ban in the US is taking much of the limelight, but we want to consider whether India could be the next in line to take the world of online gambling by storm.

Population

It might be the simplest argument in favour of India’s credentials, but also the most relevant. India has the second largest population in the world at nearly 1.4 billion people so the potential market is huge. To put that figure into some perspective, that’s approximately 17% of the world’s total population. India certainly have the potential, simply due to the sheer size of the population – but online gambling companies would be naïve if they thought it would be any easy place to break into.

If you want to enter the Indian market as an operator you have to consider deposit methods, games on offer, Hindi as an alternative language and Rupees as a currency. If you don’t pay due care and attention to all four of these factors then India is a complete non-starter and you won’t attract a sufficient number of customers.

Technology

If you visit India you cannot help but be overwhelmed by the amount of advertising for mobile devices and data providers. In any country where mobile technology is vastly popular, that’s good news for the online gambling industry. There are predicted to be approximately 800 million mobile phone users, and 300 million smart phone users in the country. Online casinos and betting sites are now designed to be ‘mobile-first’ which will tap into this mobile obsessed country.

Hunger

The country may indeed be huge in terms of population and obsessed with mobile technology, but this means nothing unless there is a widespread hunger for gambling. India and gambling do go back a long way, games like Teen Patti which was introduced by the English is a form of three card brag. Lotteries are also popular across a number of states – where they are legal. Cricket betting is also a huge market illegally – which is beginning to move to more legal routes via online betting sites.

If online gambling sites can introduce casino games to an audience as wide as that of cricket bettors, then they will surely become a serious factor in the world of online gambling. There are already a huge range of online casino sites available to people in India, the best casino sites can be found at luckydice.in. As you can see, many have introduced sign-up offers in Rupees already.

Conclusion

At this moment in time India has massive potential to achieve the status of one of the world’s largest gambling markets, but it is only potential. There are a lot of factors which will determine whether they will ever fulfil this potential. The main one being the legal situation regarding gambling in the country. If gambling is ever legalized, online operators would have the ability to advertise in the country – both online and offline. This would be a game changer.

It remains to be seen what will happen with the legal situation, but online interest continues to rise and the next few years could be very interesting for a gambling market which is still in it’s relative infancy.