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5 Top Social Media Marketing Strategies for 2020

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5 Top Social Media Marketing Strategies for 2020
 
Digital marketing is an industry which is constantly evolving in order to meet with the needs of the consumer and it is essential that businesses who utilize digital marketing strategies evolve too. With this in mind today we are going to take a specific look into social media marketing, an area which is constantly changing year on year. Social media can be a tricky one for many business owners as although many understand the need to be on social media as a business, they lack any real strategy when it comes to turning that effort into success. To help turn your social media fortunes around, here is what you should be focusing on in 2020.
 
Social Media Contests
 
Running social media contests are a great way to bring in new followers, create a community among existing followers and raise brand awareness. Now you may not be in a position to offer up big prizes in terms of products, but this is actually going to serve as a benefit to you. What we have seen with large companies that do offer expensive prizes is that people only get involved for the offer, and then their loyalty is placed elsewhere. Giving users an incentive built around their values, publishing their artwork or content on your site for example, has been shown to create much more loyalty. In terms of calls to action, a great contest is the most successful example of this.
 
Heavy Focus on Video Production
 
If you haven’t yet embraced video content then this year is the optimum time to do so. We are very much living in a visual era and that is underpinned by the success of both streaming services and highly successful social media sites like YouTube, TikTok and IGTV. Videos are shared more on social media than written content or images, they play up to the algorithm with much more success and they fall perfectly in line with what your users are spending their time looking at.
 
Engagement and More Engagement
 
The importance of personalization is higher than ever before and it is absolutely essential that your business is active in conversations with its users. This not only adds a human touch to how you are promoting yourself online, creating trust among your customers, but it can also be used to reveal personality behind your brand.
 
The Waiting Game
 
A common mistake which many businesses make is utilizing their social media pages to constantly promote, which ultimately turns people off. The key is to provide value to your social media users, information, opinions, humor, even topical commentaries, once you have used these organic posts to gain trust and engagement, that is when you promote your products or services.
 
Spread Your Wings
 
Far too many businesses are stuck in the past and have failed to adapt to new and exciting social media channels which can help spread your message further. Beyond the classics like Facebook, Instagram and Twitter, you should also be looking to get the most out of YouTube, TikTok, LinkedIn, Reddit and Pinterest. Although some have a lower number of users, you may find that there is less competition among companies marketing on those lesser used sites.
 
Make 2020 the year you give your social media marketing the makeover that it needs.



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