Power Your Business with Social Media Marketing & SEO

Power Your Business with Social Media Marketing & SEO A Quick Boost: Power that Social Media Marketing and SEO Will Give to Your Business

Businesses have been benefiting from social media marketing for some years now. Still, many businesses are still not aware of how social media and SEO can benefit their business. Platforms like Facebook, Twitter, YouTube and Instagram are just some of the channels that allow companies to use SEO and social marketing to create awareness, show up on searches, increase customer loyalty and learn about the market.

No matter which industry you operate in, you can greatly benefit through SEO services and marketing on social media platforms. Knowing which strategy works is the key to success in this area, as is the importance of hiring a professional social media manager. Thus, instead of underestimating the importance of SEO and social media, one should understand how it can improve your business performance.

Better branding

A good branding strategy starts with creating awareness. Social media and SEO offer a cost-effective way to publish brand-related content and make your brand more visible. You will be surprised at how fast a good post or tweet can travel around the world through shares and likes.

Producing brand-related content that appeals to your clients and compels them to comment, like or share it is like winning half the battle. The social media algorithm does the rest by making it reach to the relevant audience and make your brand familiar to scores of new audiences.

Making yourself discoverable

As a business constantly on the lookout for new markets and customers, your goal should be to make yourself discoverable on search engines. This is where millions of people find out about new companies and brands every day. A good SEO strategy that understands your audience’s behaviour, your company’s USP and the search engine algorithm can do wonders for your business.

Even though SEO takes several months to produce sustainable results, once you have stepped on the pedal there is no stopping a large volume of relevant traffic to your website. Selection of the right keywords can make your website rank for the most relevant terms your target audience uses to search for your products online.

Increase website traffic

It goes without saying that hosting quality information on your website is vital to motivate visitors to purchase your products. But what if very few people actually visit your website. You have all this high quality, informative content online that nobody is reading. Your business is missing out on potential sales that could put you right in the top league.

The solution to this lies in SEO and social media marketing. Search engines and social media are the places where people seek product recommendation, information about various brands and brand-related content. This is where you need to be in order to identify high potential customers and direct them to your website.

Every social media content and SEO campaign contributes to this effort by making your brand visible to people. Any time the reader finds your content interesting, they will click on your post to be taken to your website. You now have their undivided attention to pitch your products with the best description and features and build your credibility as a trustworthy business.

Intimate customer engagement

Social media serves as a personal territory of your customers. By being available to your customers on social media, you are basically engaging with them on their territory rather than yours. This creates a kind of intimacy where customers can let down their guard and express themselves more openly. As a business seeking high-level engagement with customers, this is the kind of opportunity that should excite you.

Social media allows you to put a human face across to your customers. Use the different features like chats and comments to respond to your customers’ queries and complaints. Initiate conversations around which products they like, new promotions and campaigns, and simply reminding them that you exist. These things help you remain relevant in your customers’ mind, especially when many other brands are competing for their attention.

Increase customer loyalty

Loyalty is the most valuable asset nowadays for any brand, mainly due to the proliferation of competitors in the online space. Social media interaction is not as investment-heavy as traditional forms of interaction. This basically helps brands to maintain regular communication with their audience directly. Whether it is a sales announcement, new advertisement, store opening or seasonal discount, your customers can learn about it from you directly.

Studies report that young consumers, also known as digital natives, perceive greater loyalty towards brands that are active on social media. This should be all the motivation that you need to ensure that your business has a dynamic social media marketing campaign where you engage routinely with your target audience.

Market research

Search engines and social media platforms are the best resource for collecting current information about the market. Competitive intelligence and consumer insights are readily available online. All you need to do is follow the social media profiles of your competitors and engage regularly with your customers. Many social media agencies produce regular reports about the key trends in marketing on social media and online consumer behaviors.

This kind of research is valuable for your business since you can use these insights to formulate forthcoming social media and SEO campaigns. You can learn about the latest trends that your competitors are using in their social media campaigns, the keywords that your target audience is using on Google to search for product similar to yours, and other viral phenomena that you can incorporate into your online branding campaigns.

A Final Word

At their heart, social media and SEO are the most potent weapons in your marketing arsenal, especially when targeting millennial consumers. In fact, as social media becomes popular and even a matter of necessity for people across age barriers, these strategies should be used as part of a general marketing campaign. Moreover, many competent and experienced professionals are ready to help you with their knowledge of SEO strategies and the best marketing tricks on social media to get the best results for your business.

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by Chris London of Pixel Productions Inc. The Everything Design Company