SEO Content: A Guide to Creating Content for SEO in 2020

SEO Content: A Guide to Creating Content for SEO in 2020 If you’re creating a LOT of content with little results, take a look at this guide to creating content for SEO in 2020 to engage, rank in search and drive traffic.

What is SEO Content?

Simply put, SEO content is any content created with the aim of attracting traffic. 

Creating SEO content can include; blog posts, Webpages, sales pages, infographics, videos or even articles. Website content typically incorporates suitable keywords, images, formatting, and other components to be optimized effectively. When writing SEO content, it is necessary to follow certain guidelines to achieve audience reach, engagement and ultimately a conversion action.

SEO has remained among the top-most marketing strategies for any successful online business.  Its benefits are immense, especially when it comes to cost of acquisition and customer retention. All the companies that are starting out should use SEO as a tool to maintain their firm’s position in the market place. Online competition is growing larger and getting tougher in terms of carving out real estate in search engines. Because of this, it is often essential to consult with an expert to make most out of the trends and tactics of SEO Services.

Optimizing your website helps you in acquiring high quality traffic which is the main target for every online business platform.

To do that you need to rank your content in search engines. With that, every website marketer needs to understand that the search engine optimization is much more than simple tweaks and adding keywords to the site to rank higher in SERPs. Though SEO uses keywords to enhance website visibility and site traffic the quality and types of SEO content you publish is the primary focus of users and search engines. It’s also imperative to note that rarely if ever does content alone rank in search — you will need backlinks.

That’s exactly why I’m providing this guide to creating content for SEO in 2020. Follow these steps and you’ll be on your way to growing your website traffic exponentially:

1. Content Quality

When it comes to recognizing quality, Google is very efficient.

Quality content is the part of the information that addresses the user’s query while delivering their ideal solution directly at the right time.  Good content reduces the urge for the customers to go to the other platforms for similar questions and problems.

2. Images and visual appeal

For SEO purposes, it is essential to include images in your content. 

Quality content that is visually appealing through pictures, videos, and graphics is necessary for the user experience. The visual pictures prevent the reader from getting bored or overwhelmed by the text information. It also offers a greater understanding of the written information as it can relate to the visuals.

3. Keywords for SEO

Choose your keywords wisely and begin by identifying their relevance with your topic.

At this point, you can indulge in keyword searching to come up with an initial set of keywords appearing top-most on Google searches. You can do that with the help of keyword planning tools like the SpySERP. It is really easy to go awry on keyword research; which is a fundamental first step. If you have been producing content for SEO with little or no results, you may want to consult an SEO expert to do that task for you if your budget allows.

Ensure you choose your keywords carefully. The planning tools can help you in determining the main keywords that will offer maximum optimization.

4. Use catchy heading and subheading

Both the heading and subheadings are essential for content optimization. SEO content has to be designed differently than normal printed articles in order to accommodate short attention spans and easy to skim for online viewing.

This bleeds into another important aspect of website content — share-ability.

People are likely to share your content with their friends if it’s easy to read. Headers and the subheadings also offer more opportunities to saturate the keywords in your content. Another essential reason for including headings and subheadings is that the search engines easily recognize them and decide which part of your information is crucial. This has become even more important when trying to attain the coveted position zero.

5. Website Content should be easy to read and understand

Do not use fancy complicated words that may alter the content’s message or hinder the reader.

The context should be clear. Avoid making complex theories and terms; otherwise, the target customers are likely to leave and search for similar information from your competitors.  The objective of the content is to answer user’s queries by offering them the right solution. Therefore, it is necessary to simplify whatever you are saying for the client to understand.

6. Optimize the length of the article

In the past, it was believed having longer content would rank better and get you more traffic.

While this can be true when we’re talking only about written website content for SEO purposes; today what determines the rank and traffic is the type of content that you offer. You should ensure to answer all possible questions that the customers would be interested to know. The information should be as valuable as possible.

Although it is not enough to write a 200—word article, and expect it to rank in search — combining a 300 word intro with an awesome video tutorial can get on the first page.

If you’ve been publishing content for a while a good thing to do is look through your Google analytic reports to see which among your posts is mostly engaged between the longer and shorter ones. From analytics, you can quickly tell which ones are read for the longest period, those that generate conversation, comment, or queries. From the results you capture, you can apply the previously applied factors to other articles, and post them to see whether they generate similar reactions.

7. Addition of the links from the previous content

One of the best ways of getting your search engines ranking higher is through having a number of backlinks to your content.

The best content tends to acquire significant amount of links both internally and externally. If you’re looking to boost the ranking of your newly published content, the first place to start is by adding internal links from existing content on your own website. This is a guaranteed way to get more eyes on your content as well as to help Google find it.

Aside from internal links, external links from other reputable sites will increase the credibility of your content. The better the links, the more easily your SEO content will rank in search engines. Another thing, using credible sources in your content will make your readers have trust while at the same time cementing the credibility of your products.

Final thoughts

Search engine optimization is moving fast and improving every day. Ensure you follow the SEO trends, tips, and guidelines for maximum optimization to enhance high traffic for your site. Your site should have all essential features to meet search engines requirement. Always remember to consider the demands and needs of the audience, which are necessary for better SEO strategies in 2020. Offer your readers with high-quality and engaging content that caters to the website needs while still answering their questions. Above all, ensure you select keywords carefully and remember to include them in your content contextually.  It would help if you never failed to remember that you are creating your content for a human though you are trying to woo the search engines with your content. Your primary focus should rely on how the readers will perceive, like, or dislike the content. Honestly, SEO content writing is simple if you are a well-mannered writer.

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by Chris London of Pixel Productions Inc. The Everything Design Company