Benefits of having an IDX Website as a Real Estate Company

IDX or Internet Data Exchange is the modern framework that covers software, standards and policies for listing information in the real estate sector. According to numerous researches in the US and other western countries, most agents have gone a step ahead by acquiring advanced MLS access over the simple multi-listing services that were in existence during the initial decade of the 21st century. Statistics further reveals that majority of American and European home buyers search for properties online. Therefore, as a real estate company, it’s advantageous to have an idx website if they are to acquire important leads in this competitive sector. Some of the benefits attributable to having an idx website are:

Allows for the capture new leads

To agents and other dealers in the real estate sector, having an idx website permits them to capture leads more efficiently. Such a website helps agents obtain data and any other vital information in regard to the market as well as customer requirements and specifications. The data so obtained is vital for targeting and establishing well-defined market segments and position as it provides clear insights into the customer and market requirements. According to a study conducted among several US real estate company, those with a modern idx were found to be at a better position to generate leads that offer a higher conversation rate. Also, modernized idx websites are designed in a way that allows for leads by sending emails to target audience whenever listings are updated, an aspect that attracts more clients.

It’s eye catching:

An idx powered website is more attractive and therefore can easily catch the attention of potential home buyers. It have special features for instance map search option that are interactive and thereby making client searches engaging. Additional, it comes with a feature that permits creation of attractive galleries that makes your sites more outstanding in the competitive industry.

It’s search engine friendly:

Another great benefit of an Idx website is it’s search engine friendliness. It makes a company listing page indexable implying that the leading search engines such as google and bing will display information listing as they appear in the company’s website. To drive additional traffic into your website, idx creates back links into your sites therefore attracting more potential clients. Fairing well in popular search engines such as Google is a crucial lead for any real estate company.

It allows for social media integration:

Just like any other industry, the real estate industry has been greatly influenced by the wave of the social media. According to various marketing experts and analyst, social media is the modern approach to drive traffic for your products and services. By maintaining an idx website, real estate companies can integrate their web contents on social media platforms such as Facebook, Instagram or Twitter among others by creating appealing listing information pages on their own sites. An idx website will then help transform this information to make it appealing to social media users. This feature and other aspects of idx such as the ability to share and personalized search options are key for a company.