Why Is Brian Greenberg Called the Salesman Who Doesn’t Sell?
What is a salesman who doesn’t sell? True Blue Life Insurance has the answer, in the form of its president and founder, Brian J Greenberg.
Having founded e-commerce, financial services, and marketing businesses, Brian J Greenberg has generated more than 100 million in business revenue and has collected more than 10 thousand testimonials and reviews from satisfied customers. It’s no wonder, then, that he is known as one of the financial service industry’s most creative leading lights. With his strong belief in enshrining integrity into all he does, Greenberg is passionate about outstanding customer service and long-term business operations. It is this customer-centric approach that he advocates that has led to him being known as the Salesman Who Doesn’t Sell – something that he has taken so much to heart that he even used it as the title of his book.
The Inspiration Behind a Book
Although a salesman who doesn’t sell seems to be an oxymoron, Brian J Greenberg is the physical embodiment that proves it’s possible. Having been running online companies since 2003, he is well-placed to comment on the drastic changes that have taken place in marketing strategies and is also an authority on the tactics that have been proven to work.
In Greenberg’s long experience, he found that to grow a company in the long-term, a customer-focused approach is absolutely essential. With the current online marketplace more competitive than ever, his most successful technique is to leverage a company’s online reputation through five-star customer reviews so new business can be attracted and the sales process shortened. Pushy selling tactics and poor customer service are no longer the way forward, and Greenberg wrote his book to show a better way to build a successful online business.
Selling Without Selling
For too long, the concept of selling has centered around hardcore marketing tactics, pushy salespeople and railroading the consumer down a pre-designated path. Greenberg’s mission has been to dispel the myth that this is the best way to promote a business. With his understanding of the obstacles faced by business owners and entrepreneurs when marketing their companies, he has made it his mission to demonstrate a more effective solution.
Greenberg recognized that in the modern world, a positive online reputation is a company’s strongest and most valuable asset. With this in mind, he devised a marketing strategy that focuses primarily on leveraging positive brand reviews to increase a company’s conversion rate. This is a tactic that has not only worked wonders for his own businesses but also for those he has advised. Leaving behind the outdated marketing techniques of the past, he extols the virtues of harnessing the power of the customer’s own voice to promote the business, and it’s a strategy that every online company can learn from. With today’s competitive online marketplace, it’s never been more important to take advantage of testimonials, and the Salesman Who Doesn’t Sell is leading the way, guiding organizations towards a marketing solution designed for the 21st century.
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