Why Should You Choose a Good Web Hosting Provider?

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2020 has seen phenomenal growth in e-commerce due to pandemic-related shopping habits. This is preceded by a lot of growth in the sector: since 2014, e-commerce sales in the US have increased by over 300% and has grown into the multibillion-dollar global industry that it is today. A fundamental aspect of your e commerce business is first and foremost going to be your website. Making use of a top 10 web hosting provider expert guide can help a lot to avoid mistakes. 

 

 

Since it plays such an instrumental role in the success of your business, it is important that you take time to understand what the important elements of a successful website are and have an awareness of what a key role a good web hosting provider will play in that. When determining the most important performance factors of your e commerce site, you will need to consider a few things;

 

 

Trying to navigate a site that is not properly planned out and has no logical flow can be incredibly frustrating for site visitors and they are unlikely to continue on the site if they are unable to navigate it easily. Your website navigation should be configured in a logical and structured manner, and should be optimized for ease of user experience. It should also be organized and structured in such a way that your product is positioned at the forefront of your site. The ease with which site visitors are able to easily navigate your website plays an instrumental role in converting visitors into customers, and ensuring that they come back. 

 

 

Often referred to as the “secret ingredient” of what makes a website work, the interactivity of your site plays an essential role in engaging your customer and keeping them interested in exploring the products on your site. The focus of the site should still remain on the product, but the interactivity is anything on your site that encourages the user to engage. Interactive tools on a website are there to turn passive web users into active participants and ultimately aim to have them become customers. 

 

 

Data shows that 38% of people will stop engaging with a website if the content or layout are unattractive and so within the highly competitive landscape of e commerce, you need to have a site that is both well designed and visually pleasing for site visitors. Your use of graphics will depend very much on your company’s brand identity and style, but generally speaking you should stick to simple, relevant design elements, and make sure that your products are the focal point of your site. Your images and visual elements should add to a clean and professional looking aesthetic while staying true to what makes your company and having a well-designed site can play a vital role in establishing credibility with first time visitors and maintaining the interest of returning customers. 

 

 

The recommended load speed for an online page should, according to Google, be under 2 seconds. This may not sound like much, but data shows that 57% of people leave a page that takes longer than 3 seconds to load. By making sure that your site has a fast load time, you are allowing your business the opportunity to differentiate yourself from other industry players. In order to ensure you have the quickest load speed times, you will need to choose a good web hosting provider that is able to offer you quick load speeds.

 

Because your load speed is entirely dependent on your web hosting provider, the kind of agreement you have with your provider in terms of your dedicated hosting capacity, speed and bandwidth are all very important and the successful implementation of your digital marketing strategy relies almost entirely on the effectiveness of the service given by your web hosting provider. That is why you will need to make the right choice of web hosting provider and select a package that is scalable and customizable according to your business’s particular needs.

 

 

People do try all sorts of solutions, like Wix etc. Yet ultimately, your e-commerce site will need to be well thought out, easy to use, engaging, quick and responsive and an integral consideration in digital marketing, and effectively the success of all of these factors will rely on making the right choice of web hosting provider.