If there’s one thing I’ve learned about domain investing over the last thirteen years it’s that you can easily spend 95% of your time buying domains and forget to put time into selling domains. I’ll be the first to say I’m incredible guilty of not maintaining a healthy balance here. Part of the reason might be that I don’t have a lot of time, another reason might be that I don’t like doing outbound, and I guess, add those two together and it makes sense that I put more time into buying.
At the same time, I know that I always get the highest ROI via inbound so I have to remind myself that testing different landing pages, updating prices, and all that other boring stuff counts as sales activity since the goal is to close more deals.
And that’s where I think there’s often a disconnect. I hear people say too often that they want to put more time and energy into selling domains and immediately thing – I need to do more outbound. Yes, doing more outbound will likely mean you will sell more domains, there’s no arguing with that, but don’t forget that there are a lot of things you can do to improve your chances of selling via inbound.
Years ago I went heavy on outbound and learned, at least for me, that I didn’t like doing outbound that much. Some people love it, and if you do, rock on, but for me I just never really enjoyed it. For me I like data, and that means tweaking landing pages and testing different things is what I get a kick out of, you know that boring stuff I mentioned above, is actually fun for me, and maybe for you too, who knows
So this year there are a few things I’m trying when it comes to experimenting with to see the impact it has on my inbound offers, and as usual, when I have ideas, I like sharing them with all of you. Here they are:
- Landing pages with BIN and payment plans – I’ve mostly stuck to make offer or get in touch style landing pages, this year I’m going to experiment more with adding BIN prices to my landing pages and offering payment plan options. I keep hearing more and more chatter on Twitter about people seeing good results and building up steady monthly payments by offering payment plans so I think it’s time I experiment with this a bit.
- LinkedIn landing pages – this was inspired by Francois from Domaining.com who started using landing pages that send buyers to LinkedIn. I first learned about this technique in this post on DomainNameWire and I really want to test this out more on a handful of names.
- Mini-sites with For Sale banners – a long time ago, in a galaxy far far away I used to design little five page mini-sites. That was back when dinosaur roamed the earth and you could actually get those little guys to rank relatively easily. Today the idea of whipping up a little five page site and generating meaningful ad revenue is gone, but I’ve always thought there might be the chance to put a simple site together and add a For Sale banner to see if that might bring in more serious buyers. Obviously this takes some time to put together so I don’t think I’ll be making many of these but it’s something I want to experiment with.
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