3 Things To Consider When Choosing The Right Web Hosting Company

Choosing a web hosting company can seem like an easy decision but the truth is, your decision could impact your business significantly. Your hosting account is where your website lives, so it is important to ensure your bases are covered-especially when it comes to running a business online. Here are three things to consider for choosing the right web hosting company.

Server response time:

The need for a hosting company that provides fast server response time has never been greater. Page speed has been an official ranking factor since 2015, however, this year Google announced that “The Page Experience Update” (scheduled for May 2021) will place even more importance on the time it takes your web pages to load.

Choose a hosting company that provides fast server response times to maximize your website’s page speed. The increased speed results in a better ranking and provides a much more enjoyable user experience.

Choose a hosting plan based on the traffic your website receives

There are three types of hosting plans that are available with most companies: shared hosting, VPS hosting, and a dedicated server.

Shared hosting:

This plan places your website on a server that is shared with many other websites (other hosting accounts).

VPS hosting:

This type of plan costs more but it guarantees a minimum amount of server resources whenever your website needs to use the server.

Dedicated server:

As the most expensive option, this plan offers unlimited server access for your website.

The problem:

Many business owners make the mistake of opting for the cheapest web hosting possible, which places your website on a server that is being shared with dozens of other websites. Too many websites being hosted on one server can cause a shortage of available server resources. If too many websites access the server at the same time, there are no resources to load your website pages for any additional visitors who may land on your website. The user will see a message such as “Server busy”, or the website may take extremely long to load.

In both cases, a visitor will likely back off your page and find another website whose pages load quicker. In fact, Google reports that for a 0.1-second improvement in page speed [https://digitalducats.com/page-speed/] , conversions rise an average of 8.4% on retail websites.

The solution:

Be extremely aware of the resources required to host your website. If you’re running a high-volume retail site, you can minimize losses and maximize conversions by making sure your website has adequate resources available to load its pages at all times.

Choose a hosting company with 24/7 customer service. See more information.

If you’re a business owner managing your own website, it’s important to have access to customer service at all times of the day. If your website goes down for any reason, it pays to be able to talk to a technician that can help you resolve any issues immediately. There’s nothing more frustrating than not being able to do anything while your business loses potential sales.

Apart from emergencies, having access to customer service for technical advice can give you a reliable shoulder to lean on. Whether it’s about making changes to your website, SSL, HTTPS, migrating websites, or any technical issue at all, it’s important to have the support you need to make informed decisions.