Have you just received a brief from a new client and now you’re sitting at your desk waiting for inspiration to make a cool corporate identity? But do you really think the perfect logo will immediately form and pop into your head? Trust me, you can wait a long time like that:)
On the contrary – it’s time to look for inspiration for your design. Let in a wide range of ideas and let them clash inside your brain, and gradually they’ll coalesce into the logo you’re looking for. The tricky part? No, you just need to know where to look for inspiration in the first place. Of course, that doesn’t mean this list is limited to our examples, inspiration can catch you any minute and anywhere.
This is the most obvious source. Don’t just visit logo galleries, but also more general design websites. We don’t recommend just using the most well-known sites, explore the search engine pages, scroll down, don’t be afraid to visit those sites that aren’t at the top, you can often find ideas for inspiration there too. On the contrary you can use a free mockup collection.
Investigate every one of the logos your customer has utilized since the brand’s origin. This can be a serious solid benefit for you, since whether your customer needs to keep the practice of the brand or fundamentally change it, you’ll generally realize what to offer them.
Converse with your customer about their arrangements for the future – is the thing they’re doing focused on the following a year or the following five years? Are there plans for alters in course or, for instance, the dispatch of new items that may make them bear on the brand character you’re creating. You need to construct the logo with an eye to the future improvement of the brand.
Taking all the most extreme data from the customer bodes well, yet in some cases there’s nothing more compensating than a new point of view. On the off chance that you’ve effectively stirred up certain thoughts, show them to a companion who has literally nothing to do with the project and tune in to their opinion about it. Regularly another person’s untainted assessment can be by and large what will knock your socks off.
Use these methods to gather all your ideas into something concrete.
These kinds of tools can help you direct your thoughts and combine different images and ideas.
When designing a logo, you probably make several, if not several dozen sketches before deciding which one is appropriate for further development. Never throw these sketches away, they form a valuable resource. After all, if one of your early sketches doesn’t work for your current client, it doesn’t mean it won’t work at all. Go back to what you’ve done before and you may well discover an idea that suits you just now.
By the day’s end, as we composed toward the start, motivation can strike you anyplace, whenever. Be open to thoughts that course through your brain. Sketch out some place rapidly whatever flies into your head, and afterward return to your portrayals when you are prepared to work. In these beginning phases of the plan cycle, you should allow your imagination to go crazy. Produce heaps of thoughts, and afterward take the best components from each and dispose of the pointless.
If you’ve already tried everything and can’t think of anything, don’t try to force yourself. Take a break, give your brain a rest. Watch a movie, play a video game, cook a good meal or just get some sleep. Often the brain needs a basic rest, and after that it is capable of giving out an incredible dose of creativity.
So there’s no point in just waiting for inspiration, the more you look for it, oddly enough the quicker you’ll find it. Over time, you’ll develop your perspective, discern things that work, and understand how you can apply it to your own budding ideas.
As for inspiration itself, it can be found absolutely everywhere. You just have to take it and help yourself to it:)
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