Benchmarking employee engagement initiatives

The pandemic started over a year ago and more people are starting to understand the new way of working. More home office, less face-to-face time in the corporate office. This has changed the dynamics of the organization and requires us to rethink the way we collaborate. Not only collaborate but also the way we keep employees engaged is different.

Understanding employee engagement

More and more companies are investing in employee engagement initiatives. Understanding how employees feel is more important but also more difficult than ever. Where in the past there were regular events to attend, now most employees at home. This increases the need for conversations, especially to understand the current ups and downs that the employees are experiencing.

Measuring engagement

It might sound unintuitive, but it is possible to measure employee engagement among employees. While it is not necessarily a quantitative approach, having meetings between managers and employees can already help to understand the current state. Of course, if you want to understand the engagement across a larger group, you could consider surveys. There are firms that focus on developing these surveys and provide additional analytical capabilities that can be used to gain insights.

Acting upon the insights

Having insights is one thing, working with them is the more important next step. Companies active in the space can leverage the insights from other firms, making it easier to work with the next steps and improvement points. A roadmap can be developed to follow up on the outcomes and to track if the changes actually help improve the engagement. This data-driven approach is preferred as it provides you with regular feedback on the progress.

The results are promising

Looking at companies that have employee engagement initiatives it becomes evident that it improves employee satisfaction. What do you get in return? Employees are more likely to recommend their company to others, are more productive, and feel a stronger connection to the company values. This all helps to build a strong foundation for the company and its people. Especially in the digital age, where people are the most important asset, having the right level of engagement can be a competitive advantage.

The employee engagement index

If you want to know how your company is doing versus others, you can refer to the employee engagement index. This is an index that includes companies from across industries and the world. This makes it possible to reflect on your geographical location and industry. Furthermore, it helps you to act upon the specific needs of employees. For example, the needs of employees in the metal industry are potentially different from the software development world.

Learn from Effectory

Want to learn more about engagement and how you can improve it in your organization? Effectory is a leading player in the market and provides quantitative methods to support you. Besides that, they have a dedicated covid-19 survey that can be leveraged in these challenging times.