There is a rise in start-up mattress selling firms in the market. Low prices, free mattress delivery at home, and superior-quality products are what are making them successful in attracting consumers. This has led to the popularity and expanding market for “bed-in-a-box” mattresses.
By reducing a substantial amount of costs charged by offline stores, these firms offer the same or top rated mattresses at a lower price than conventional players in this industry. To stay and excel in the fierce competition in the mattress market, we have come up with a few critical strategies for new mattress retailers.
Boost SEO and Content
A well-crafted marketing strategy could help drive exponential return on your investment. Organic search has been the major source of potential customers for bed-in-a-box websites. New mattress retailers should ensure that they regularly update their website and optimize it for search.
Implement Email Capture Strategies
Email marketing is one of the cost-effective and result-oriented technologies. It has shown a high return on investment than any other marketing channel. Businesses that are new to this industry should implement email capturing techniques to remarket and nurture their sales leads.
It is a great way to expand the subscriber base via newsletter subscriptions, and content marketing. Emails are also a great option to inform customers about new product launches, promotions, fresh content, and updates on their top-rated mattress for lower back pain.
It is a good way to stay in touch with the customers. Also, the valuable business information that you share among your customers via emails can be easily shared in their social groups. In this way, email marketing proves to be a cost-effective and rewarding marketing technique that start-ups must implement.
Use Native Advertising on Blogs, and Websites
Another great marketing that can help you drive more sales to your business is to develop an eCommerce-focused and online native direct-to-consumer model. These models remove specific portions of the value chain, thereby, creating cost efficiencies. A mattress start-up should capitalize on this trend.
Provide Consumer-Friendly Mattress Options and Terms of Purchase
Mattress start-ups should implement strategies that make it easy and effortless for the buyers to make the mattress purchase. Begin with understanding the needs of customers and narrowing down the available list of product options.
Features such as a 100-day trial, free delivery, a 10-year warranty, free returns, and pickup, etc. are some of the features that attract buyers. By making the purchase easy, start-ups expand their customer base to make more sales and generate revenue in the business.
Bed-In-A-Box Packaging and Delivery
Customers appreciate the initiative of companies to deliver them their purchased mattresses at the comfort of their homes. Under this revolutionary strategy, customers receive their purchased mattress, unpack it, and then roll it up to its intended size in just a few hours.
The strategy is based on the compression technology that has been used by major eCommerce retailers such as Amazon for around a decade. This is a great way to improve the customer’s buying experience and increase mattress sales too.
Innovative Marketing Techniques
Mattress start-up firms should focus on millennials that are inclined towards buying mattresses that come with cutting-edge technologies. These are the sections of society that like to experiment with new technologies to get the best level of comfort and sleep experience.
The power of attitudinal shifts, higher earning, and familiarity with online platforms makes them the ideal contender to target. By focussing marketing strategies on the millennials segment, a mattress start-up can take its business to higher levels.
Implement Unconventional and Social Media-Savvy Methods
A lot of companies that have to succeed in the industry are the ones who broke set patterns and industry norms via their unconventional advertising and illustrations. The tone of voice they used has been conversational, reassuring, and friendly, as opposed to the herd mindset of conventional mattress firms.
The “bed-in-a-box” is an innovative concept in the mattress industry that has been growing at a quick pace. Retailers that offer this service have quickly climbed to prominence in this industry.
This has caused a threat to more conventional mattress retailers that have failed to recognize the demand of customers for this kind of buying experience. Implementation of these strategies will help new mattress retailers to establish themselves in the market.
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