The Hottest Landing Page Trends for 2021

Don’t rely on your team to help you create a landing page. Instead, enlist their help so you can increase the conversion rate of all parties involved. Use landing page best practices and create multiple landing pages that reference each other. When your team uses the page or sees a click-through, they’ll know it worked for you. Illuminate the path to get there by demonstrating how your company solves their pain point. Involve them by labeling and positioning your offers along the way. The Insite Advice SEO agency revealed that adding social proof or a name to specific form fields increased conversions. Here’s what a sales landing page might look like: “Would you like to own your record? Call now.”

When analyzing analytics, use qualitative data to identify the steps in your conversion process that are causing poor results. Pay attention to visitor behavior and conversion rates to maintain a site that provides the best possible experience for customers. Use eye-catching, colorful images throughout your site to increase click-through rates. Keep all of these techniques top of mind when constructing landing pages and you’ll see a clear and significant increase in conversions post-launch. Marketing and landing page design tip #2: Keep it simple. If you want to create enticing landing pages, use elements that stand out to customers. To make a landing page that converts, start by defining values first, asking how you can help your customers, and most importantly, offer to do so.

For example, Accucare St. Louis home health care is one of the leading landing page software solutions for small businesses. On their homepage, they present a fun, interactive, daytime, TV-style ad that features a witty personality. They’re showing off their brand personality and visualizing their brand’s message to guide prospects into clicking. Then, to promote their service offerings, they’ve purple, fluid written copy that entices their prospects to learn more about it. This simple yet visually engaging landing page quickly entices Mick’s Exterminating St. Louis visitors to join their email list and start their free trial.

Knowing your target customer is at the center of your strategy, think about how you may entice them to get to your website. Test elements like color, background, text, size, shape, and design, so that your website visitors can quickly understand which elements can be used and what offers they’ll receive. To boldly stand out, invest in a layout that does. Create copy that engages your site visitors. Ask for their personal information in plain sight. And have fun with colorful, eye-catching images and dynamic semantic CTAs.

Be clear and concise, but personalized Include a prominent call-to-action button Due to demand, real estate on landing pages is limited. Make sure there’s enough room to accommodate visitors with enough information to purchase. Give important information above the fold and don’t forget to provide a walkthrough of the offering during the homepage experience, like they do at St. Louis in-home care reviews. Even with the optimization features and smart targeting options available, clickthrough rates and conversion rates are still critical to measure. If the audio is not playing, it should be. If it isn’t, you may have left valuable traffic on a page. Test different sources and placements to find the most effective option.