Buffer vs CoSchedule: Which one to Choose?

Buffer and CoSchedule are often compared because they provide a similar service. They are both software aimed at helping marketers manage their projects and streamline administrative processes. Because of this, many people are often torn between which service to go for.

Today, we will briefly review these two different calendars and marketing management systems, look at each one’s highlights, and compare their various pros and cons. Let’s see which one is the decisive best between Buffer and CoSchedule – if there truly is a best in the first place.

Buffer vs CoSchedule Comparison

Both Buffer and CoSchedule are management software designed to be used primarily in a marketing line of work. However, they also cater to smaller projects, such as larger blog websites. The two different groups were founded not too long after each other, with Buffer launching in 2010 and CoSchedule launching three years later in 2013.

Since then, both have undergone many updates, revamps, and retoolings of their software to reach the point where they are today. Buffer had the stable launch of their software in 2015.

Who are These Tools for?

As we stated earlier, both Buffer and CoSchedule offer management software to allow you to better manage your social media and marketing campaigns for your website or business. Thus, you can probably surmise that this product is primarily targeted towards those working in marketing and who would require a “virtual manager” to help manage and plan your projects.

However, both services also help cater to those who want to share a story or news, such as running something like a blog site. You can employ either software to engage an audience further using marketing tools.

What’s Included?

Buffer offers five different packages that have different variables between them, each with different prices. The first three are basic plans, and they range from Pro to Premium to Business level. Other than the price differences, they also offer you increasing amounts of benefits. There are also two analytic plans that provide you a more analytical look and method of setting up and preparing your marketing campaigns.

CoSchedule has three packages available: Blog Calendar, Marketing Calendar, and Marketing Suite. Starting with the first option, Blog Calendar, you gain access to various tools that optimize the way you can manage your blog and link your socials to it. Marketing Calendar is perfect for a marketing team to manage their projects, deadlines, and calendars better.

Marketing Suite takes this to the next level by providing many tools to optimize and streamline the management processes. Additionally, you get free training on how to use these different tools, and the training is integrated into each of the three packages.

Overview of Features

With the packages from Buffer, you can expect to see tools and software designed to help create and plan your social networks. Buffer links all your social media together in a central location so that you can easily manage and control your accounts.

The Publish packages allow you to plan and publish posts for Facebook, Instagram, Pinterest, Twitter, and LinkedIn from one simple and intuitive dashboard. You can quickly build an online presence on social media by scheduling posts, including automated comments, setting reminders, and working together in a team to draft posts, review, and edit as a marketing group.

The Analyze packages allow you to check your performance and analytics using a similar dashboard as the previous one, so you can properly gauge how well you are doing and what needs to change for the better.

CoSchedule is slightly different in its functionality. It too allows you to manage and plan your social media posts, but they are more directed towards managing marketing projects as a whole, not merely on the social media front. Their packages only differ in the amount of functionality they provide in proportion to their design.

Blog Calendar allows you to manage blog posts by planning posts and syncing alerts to send a message to your social media. Marketing Calendar takes this a step further by integrating project deadlines and centralizing marketing projects for easier management.

Marketing Suite streamlines this process further by offering better ways to manage and control your projects, manage social media, catalog and control assets and files, and better delegate work. All of this comes with free training in their tools, too.

Pros and Cons of Buffer

Pros and Cons of CoSchedule

Conclusion

Buffer and CoSchedule are comparable in terms of what they can help with managing social media, but that is where the comparison stops. Buffer is better in that regard, as it specializes in that type of management, but CoSchedule provides more functionality as an actual marketing manager beyond social media.

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