Read the story here. Advertise at Before It's News here.
Profile image
By Morgan Linton
Contributor profile | More stories
Story Views
Last hour:
Last 24 hours:

How do you balance cashflow and pricing as a domain name investor?

% of readers think this story is Fact. Add your two cents.


If there’s one thing that has constantly changed for me over the last fourteen years it has been how I balance cashflow and pricing. The reality is, pricing and cashflow can have an inverse relationship, i.e. the higher you price domains in your portfolio, the lower your cashflow will be unless you get really lucky with a big sale or two.

The counter-balance to this is the cost of replacing inventory. Elliot has written about this topic a few times on, I tried to look for the post I liked the most but couldn’t find it but here’s a good one that still touches on the topic of evaluating replacement costs.

At the end of the day it’s all about balance, like most things in life, and that balance will change over time. Domain Investors usually fall into two categories – those who rely on domain sales as their primary income source and those who don’t. If you don’t depend on domain sales for your livelihood you might be less concerned with cashflow and more focused on maximizing the value of your domains.

On the other side, if you depend on domain names to live, cashflow is critical so getting pricing right and deciding which inventory to price and and which to price low can be complex.

When I started in the domain investing world, I wasn’t making very much money and I used the money that I made from Domaining to supplement my income so I could live a little more exciting life. I got a new car, moved to a nicer area, it felt good – at the same time, it felt stressful, I had to sell domains to support my life.

Everyone deals with stress differently but for me it was too stressful to rely on income from domains because as we all know, domains aren’t completely liquid assets. Yes, if you need to, you can sell a domain, often to another investor, but you’ll be selling for a fraction of what an end user would pay. That being said, I do wish marketplaces like DNWE were around a decade ago because they’re doing a good job of providing more liquidity to investors

Long story short, I suck at handling stress, didn’t like relying on domain income given how erratic it can be, and around that time I got a promotion, made more money at my job, and decided to only live off of the money I made from my job. When I did this something interesting happened, I started re-investing the money I made from domain sales back into domains, that compounded, and that’s how I still operate today.

Now it’s pretty rare for me to use the money I make from a domain sale on anything that isn’t an investment. For years my investment money went only back into domain names, then I diversified into crypto, then into startups and now into NFTs…but not matter what, I invest with house money.

Which brings me back to the question I posed to kick off this article that probably has gone on for way too long. How to balance pricing and cashflow. Lately I’ve been pretty excited about both crypto and NFTs so I’ve been interested in increasing cashflow which means lowering prices, but I try to lower prices only on domains that I think are easily replaceable.

The concept of easily replaceable is incredibly nuanced and somewhat different for everyone but for me I look back at a window of time when you could buy domains on sites like Go Daddy auctions and with a lot less competition than there is today. Anything I feel like I got a stellar deal on that would go for a lot more today is, well, harder to replace.

So, to summarize since I know we’re clocking a heavy word count here. For me personally, I was cashflow focused initially because I used the money to live. Then for a long time I wasn’t very focused on cashflow and priced everything higher. Today, I’m moving back into more of a cashflow mode because I think crypto and NFTs can grow my money faster, I could be wrong, but that’s my bet now, ask me next year it could be different.

That’s me, what about you. I want to hear from you – comment and let your voice be heard!


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!

Order by Phone at 888-809-8385 or online at M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at M - F 9am to 5pm EST

Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen! 
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover -  Reduces Smart Meter radiation by 96%!  (See Video)

Report abuse


    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    Load more ...




    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.