Market Leadership - RFID and Barcode Printer Market

The global RFID and barcode printer market size was valued at USD 3.9 billion in 2021 and is projected to reach USD 5.3 billion by 2026. It is expected to grow at a CAGR of 6.4% during the forecast period. Increasing installation of RFID and barcode systems in manufacturing units to improve productivity to tackle the impact of COVID-19, growing use of RFID and barcode printers in flourishing global e-commerce industry, surging need for improvement in inventory management, and rising demand for mobile printers based on wireless technologies are the key driving factors for the RFID and barcode printer market.

The RFID and barcode printer market comprises major players such as Zebra Technologies Corp. (US), SATO Holdings Corporation (Japan), Honeywell International (US), Seiko Epson Corp. (Japan), AVERY DENNISON CORPORATION (US), BIXOLON (South Korea), GoDEX International (Taiwan), Toshiba Tec Corporation (Japan), Star Micronics (US), Printronix (US), Primera Technology (US), Postek Electronics (China), Wasp Barcode Technologies (US), and Brother International Corporation (US). These top players have strong portfolios of OLED products and a presence in both mature and emerging markets.

Zebra Technologies Corporation designs, manufactures, and sells computerized barcode laser printers. It provides barcode and labels printing solutions, including printers, RFID readers, printing software, and real-time locating systems (RTLS). The broad portfolio of solutions of the company gives real-time visibility into everything, right from products to physical assets, to its customers. Zebra Technologies Corporation provides precise operational data about the location of products and their condition. Zebra Technologies Corporation classifies its operations into two categories: Enterprise Visibility & Mobility and Asset Intelligence & Tracking. The Enterprise Visibility & Mobility segment includes mobile computing and data capturing solutions, along with wireless local area network (WLAN) products. The Asset Intelligence & Tracking segment offers barcode and card printing solutions, along with location and motion sensing solutions. The company has a presence in more than 45 countries and has 100+ offices globally.

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Zebra Technologies Corporation has a strong product portfolio in the RFID and barcode printer market. It focuses on developing innovative products and solutions. The company aims at strengthening its product development teams across the world to carry out innovations in its products. Zebra Technologies Corporation expands its product lines regularly. It has ~2,000 trademarks and 4,000 patents registered worldwide. The research and development team of the company focuses on developing printing devices for use in different industries. It has adopted the strategies of partnerships and acquisitions for profitable and sustainable growth. The company offers a wide range of printers. It aims at providing its customers with value-added products and focuses on emerging technologies related to RFID and barcode printers.

SATO is a leading provider of integrated automatic ID solutions equipped with barcode and RFID technologies. It focuses mainly on data collection and labels printing solutions. The company operates through two main business segments, namely, Automated Recognition Solutions (which includes printers, RFID printers, software, etc.) and Materials. SATO has partnered with world-class companies, ranging from third-party equipment manufacturers to integrators. These partnerships add value to the customer base of the company. SATO has sales, manufacturing, and research and development operations in 25 countries across the Americas, Europe, and APAC. It has business operations in over 90 countries worldwide.

SATO Holdings is a well-known provider of RFID and barcode printers for leading manufacturing, logistics, retail, food and beverage, and healthcare companies. It has more than 79 years of experience in the field of printing solutions. The company has a strong thermal printer product portfolio, which is further being strengthened by launching new products in the market. The key strength of SATO is its strong geographical presence. It has a strong grip on the market in APAC and is further firming its grip on this region by expanding its reach. The company operates through its branch offices and subsidiaries in 27 countries across the Americas, Europe, and APAC.

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