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Pinterest Buyable Pins: How Pinterest Drives Social Shopping

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Visual image sharing platforms have garnered a lot of attention from social media users to take shopping inspiration and brands to promote their products or services. 

When we speak about visual sharing platforms, the first platform that comes to mind is Instagram. 

However, brands and users tend to forget another brilliant platform dominated by visuals and can give them spectacular sales – Pinterest. 

Pinterest Buyable Pins – Why Did Pinterest Jump Into The Bandwagon Of Social Commerce?

Started about 11 years ago, in December 2009, Pinterest is an image-sharing platform that enables users to save and find information on the internet via images that can be saved in a section known as pinboards. 

Commonly, users only utilized the platform to get creative ideas and shopping inspiration, and they would, later on, redirect to the websites to make the purchase. 

Meaning, Pinterest would only generate innumerable leads, but the leads would convert into sales on other brand’s websites. 

This is when Pinterest realized the importance of Social commerce on the platform, and this gave rise to ‘Pinterest Buyable Pins‘ that enabled users to make purchases on the app itself. 

Surveys revealed that the introduction of Pinterest Buyable Pins increased sales on the platform by almost 20% and saw a 30% hike in the traffic of the Pinterest website/app! 

How Does Pinterest Stand Out And Drive More Sales? 

There are a few features on Pinterest that stands out from other social media platforms and makes it the ultimate platform for driving maximum engagement, profits and sales! 

Continue reading the blog till the end to know more - 

Catalogs & Shopping Ads

Pinterest catalogs allow brands to upload their entire product catalogs on the platform in one go, and these catalogs become shoppable buying pins automatically. 

Additionally, brands even can run Pinterest ads to increase the visibility of the products mentioned in the catalogs. 

Pinterest Business Profiles

Pinterest enables business owners to create a separate business profile on the platform. This lets the users shop for products after having a look at the brand or business.

An engaging and well-written bio on the business profile can attract users effectively. A Pinterest business profile can also let users redirect to the brand’s official website, increasing the website’s traffic. 

Moreover, to increase the engagement of the pinners on the business profiles, Pinterest allows the business owners to customize or personalize their profiles. Brands can use designs and videos to showcase their brand story in an innovative way to increase brand awareness and be able to relate with the customers. 

Additionally, Pinterest also provides a messaging feature to businesses to provide a seamless customer service experience to the pinners. The messaging feature also lets customers ask queries or give valuable feedback to the business. 

Partner Programs With E-Commerce Platforms 

To amplify the efforts made by businesses and increase the social commerce experience on Pinterest, the platform partnered with various eCommerce platforms like Shopify, Feedonomics, Woo Commerce, etc. for enhancing the social shopping experience on the platform. 

The partnership’s main objective is to provide support to sellers and businesses who sell their products on Pinterest. Moreover, such partnerships make it easier for brands to sell their products. 

Shop The Look Ads

The shop the look ads feature allows the users to discover products and purchase them more easily and flawlessly. The feature lets the owners tag 25 products in an image. The users will further be redirected to different pages to complete the purchase. 

Many business owners situated in different parts of the world (wherever the feature is available) are already utilizing the shop the look ads for their businesses. Using the shop the look ads feature, brands will be able to showcase their products in detail to the pinners and let them buy the products by clicking on the Buy button, which allows the users to purchase on the seller’s website. 

Closing Note

Pinterest is a visuals-dominated platform mainly used by social media users for purchase inspiration, and millions of users pin their inspirations into the pinboards daily. 

Since the times demand people to be at their homes to stay safe, Pinterest gained around 100 million monthly active users in the year 2020. 

The platform acts as a search engine for users to explore their preferred products through visuals. Ever since the platform welcomed social commerce, users started leveraging Pinterest to complete their buying journey. 

Whenever brands are asked about their preferred platforms to promote their products, they often name Facebook and Instagram and underestimate Pinterest. We hope this blog has convinced you enough to utilize Pinterest to increase your user engagement, increase your brand reach, and skyrocket your conversions and sales! 



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