10 Best Content Marketing Tools in 2021

10 Best Content Marketing Tools in 2021

Content Marketing has become the backbone of any business to spread their name in a relatively affordable, appealing, and effective manner. It refers to the marketing technique of creating and distributing informative, relevant, and consistent content to attract and obtain a targeted audience and ultimately generate profits through them.

Content Marketing comes to the limelight, especially in 2021, owing to the pandemic, wherein the businesses have to demonstrate their image on a digital platform solely. Some tools are crucial to making content or improving it by many folds. The ten best content marketing tools in 2021 to grow your content are as follows:

1. WriteSonic

Are you a content marketer but are having trouble writing? Worry not! WriteSonic has sorted the way out for you. It comprises AI-Powered (GPT-3 based) writing tools with which you can generate blogs, advertisements, product descriptions, ideas, and more with just the click of a button. It saves your time and effort by providing high-quality content in no time. Writer’s block? Not anymore with WriteSonic.

Writesonic is geared towards entrepreneurs, copywriters, marketers, and sales teams, to help generate leads, boost sales and put their brand at the front of everyone’s minds, all while keeping copywriting time and money well in check. It has hundreds of five star ratings on various popular review sites.

The process of generating copy is incredibly simple. Just choose the type of content and describe it in one or two lines. That’s it: one button click and Writesonic will generate hundreds of different variations of your copy, written in an active, engaging tone that puts your brand in the best possible light. It is the only site generating long form articles/blogs in just a few seconds.

2. Ahrefs Content Explorer

It is easy to post content without any calculations/expectations. However, if one needs to justify the return on the time, money, and effort invested in creating content, one must use an up-to-date tool like Ahrefs Content Explorer. This tool provides you with a top-performing range. You have to type in a word, say marketing, and the results would show you a list of the most popular web pages based on marketing. It helps you to

• Research your competitors
• Research new trends
• Predict future trends
• Set alerts to send you a particular theme of content every day

Ahrefs would facilitate you to be aware of and be inspired by content popular all over social media.

3. Grammarly

Even the smartest of all can make a mistake or two while writing. Such mistakes tarnish the image of any business and weaken its professional appearance. To save you from such embarrassment, Grammarly corrects your grammatical errors. It also provides you suggestions for improvement, including style and tone, going way beyond just correcting grammar. The best thing about Grammarly is, it is an extension that allows it to correct your mistakes wherever you are typing- Google Doc, Email, Linkedin, Twitter, etc. It awakens your confidence in the written material as it is correct, concise, and straightforward.

4. Canva

Canva is your one-stop destination to create professional-looking designs. It eliminates the use of different software, AI tools, and stock photographs to give a professional look. It comprises templates (both free and paid) ranging from a post, videos, posters, stories, and more. The templates provide the users a choice from many illustrations, photographs, gifs, videos, fonts, colors, backgrounds, and much more. It is surprisingly easy to get the hang of, interesting to play around with, and very simple to use. Even if you do not possess extensive knowledge and expertise about the content-creating domain, you would be able to create stunning content on Canva with its attractive user interface.

5. SEMrush

A platform that helps you analyze your insights and perform better using these insights, SEMrush is an all-in-one tool. It also allows the user to utilize SEO, find keywords, conduct market research, and learn about Google trends. In case you’re not able to analyze such insights, worry not! SEMrush provides you recommendations on what to do as well. It gives you organic growth via excellent and targeted content without having to spend a fortune or your precious hours to go futile ultimately.

6. Mediafly

To improve the performance of any sales team, Mediafly comes to the rescue of a business. It provides the user with recommended content based on its sales cycle stage. It also calculates the Return on Investment on the content created. Mediafly is an interactive platform wherein digital assets could be managed with the utmost efficiency in collaboration with DropBox and SharePoint. It is secure as well, ensuring data protection. An allowance of editing in bulk maintains efficiency. Its role in content marketing should not be underestimated.

7. Visually

Visually is a software that provides us with access to various infographics, videos, e-books, and social media content for creating target-specific and engaging content. It is quick to use, saves time, and maintains professionalism throughout. The images and infographics are easy to use. It is affordable, and thus, doesn’t put a hole in our pockets. There is no need to hire additional people to provide different perspectives if our aim is personalized content creation.

8. StoryChief

With multiple platforms to post to, each having its mechanism, it becomes difficult for businesses to post on each forum simultaneously. StoryChief helps you to save time by centralizing posting on a single platform. It also helps with SEO optimization and Google Rank increase by generating valuable leads. Avoiding duplication of content leaves no room for such naive errors. StoryChief integrates with Google and Apple calendars to publish content on a specified date and time on all platforms with a single click.

9. BuzzSumo

BuzzSumo is a content tool that comes in handy to search for the most viral and shared content on social media platforms. It is a cloud-based tool that facilitates better engagement and outreach of your business. It allows competitor analysis to understand what our competition is, what they post regularly, what do we lack from them, what their customer base looks like, and more. Such an analysis helps us provide better content for our audience. BuzzSumo also equips users to manage and avert a crisis that comes their way.

10. Uberflip

This efficient platform, Uberflip, guides you to a flawless content creation experience by providing you basics such as consumer insights to advances like personalized content for the viewers. The content recommendations are AI-facilitated. It is now easy to publish content with personalized branding to mark consumers’ minds. With this, engagement increases, and the audience is satisfied.

SUMMARY

With customers being the God for any business, it is essential to please and maintain the customers while bringing new ones regularly. Content Marketing has seen growth in the past years and has become a tool for any business to grow. There should be creativity, uniqueness, originality, and consistency in the posts to gain the audience’s attention. Thus, these tools are the heart and soul of Content Marketing.