Best Landing Page Builder Software in 2021 - Latest Quadrant Ranking Released by 360Quadrants

A Landing Page Builder software helps organizations create effective, simple landing pages to enhance lead conversions. It also helps businesses select landing pages from preset templates that are proven to be effective in converting leads. With the help of a landing page builder, organizations can create and publish pages instantly, without the need for a development team. Drag-and-drop features and numerous integrations allow professionals to create, track, and enhance their pages for focused impact.

360Quadrants, the most granular comparison platform, has released a quadrant on Best Landing Page Builders to help businesses make quicker and more informed decisions. The quadrant has Hubspot, Mailchimp, and ClickFunnels sharing space as Visionary Leaders. 360Quadrants are generated post analysis of companies (product portfolios and business strategy). Quadrants will be updated every three months based on market and regional analyses and developments in the Landing Page Builders Market. 360Quadrants also lists the 18 best companies in the Landing Page Builder space.

landing page builderQuadrant Highlights

Company evaluation was conducted for 100+ companies offering top landing page builder software services, out of which 18 companies were shortlisted and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Leaders.

Hubspot, Mailchimp, ClickFunnels, Unbounce, and Instapage have been identified as Visionary Leaders, as they have established product portfolios and a robust market presence & business strategy. These vendors offer highly customizable and easily deployable Landing Page Builder software for commercial clients, which, when combined with their robust business strategies, enables them to achieve sustained growth in the market.

Leadpages has been identified as an Innovator, as the company has an innovative portfolio of the Best Landing Page Builders and the potential to build strong business strategies for its business growth to be at par with the leading companies in the market. The company has been providing the best landing page builder software offerings as per the demands of its customers.

Wishpond, Ontraport, AWeber, Agile CRM, Brandcast, Shrotstack, and Kartrahave been identified as the emerging players in the landing page builders market. These companies are specialized in offering highly niche and personalized solutions and services to their clients and have also focused on completing acquisitions and improvingtheir sales abilities in numerous regions with an aim to offer their integrated services to a wider range of clients.

Sendinblue, Landingi, Mailerlite,Moosend, and TARS have been recognized as Dynamic Differentiators, as they have strong portfolios of the best Landing Page Builder solutions and services and also have a widespread network of channel partners and resellers to upsurge the deployment of their services across various vertical markets.

The 360Quadrants platform provides the most granular Landing Page Builder software comparisons between vendors.

360Quadrants conducts an in-depth SWOT analysis and accurately analyzes the companies considered for evaluation. This helps service providers in learning about new opportunities and areas where they lag behind their peers. It also helps clients in choosing the most appropriate vendor for their requirements.

Important Elements of a Landing Page for Best Practices

There are some aspects important to effectiveness when creating a new landing page. A few are listed below.

Unique Selling Proposition (USP) – The difference between your landing page and that of the rival is that it is unique. It should ensure that your product/sare preferred by a visitor over that of another enterprise. This is the essential purpose of a landing page as it is deliberately made for converting; on the landing page, a USP must be clearly communicated so that visitors recognize why they must take action quickly and why they should consider taking it immediately.

Convincing Headline – Ever since online advertising became important, editorials were a crucial component of communication and content writing. Visitors will first see headlines on the landing page which should be developed so as to create attention and enough interest that visitors want to keep reading.

Visuals, Colors, and Style – On a landing page, words are not the most important: visuals, colors, and layout, all have an effect on the conversion rate. While the headline might be the first to be seen by a visitor, the essence of the website is created by photos and colors. Therefore, the graphics on the website already express a feeling long before a person reads a headline. Since a landing page focuses on a single call-to-action (CTA), it is important to make the interface as easy as possible to understand so that data can be rapidly absorbed, and the user knows the requested response and can easily take a decision.

CTA and Offer Information –The landing page must be transparent and simple to grasp in enabling the call-to-action (CTA). There will be uncertainty and lower conversions for a landing page with several CTAs. Use a CTA on the landing page at the top and bottom. Getting a CTA is referred to as “above the fold” at the top of a website, and dates back to print ads. Although users do not fold WebPages, they do scroll, but without scrolling, the CTA shouldbe available immediately. Users do not want them to have to keep scrolling to take action if a visitor is involved and scrolls to the bottom of the list.

Load Time – For landing pages, loading time is not considered by most advertisers as important. Loading time, though, is really essential for user interface. If it takes longer than a few seconds to launch the landing page, people are far more likely to give up. If we use PageSpeed Insights and find that the landing pages are already loading slowly, the hosting may need to be updated. If the landing pages operate on shared networking, consider upgrading to VPS hosting’s flexible resources.

Monitoring – On a landing page, various forms and several instruments are available to detect conduct. Details on the numbers of visitors, visits, bounce rates, session lengths, and conversions are given by Google Analytics. Users may want to watch anyone clicking on a particular connection, for example. Heat maps are another means for monitoring user activity and are excellent at visually highlighting the areas of the page that attract the most attention. In order to understand which further improvements are needed on the landing page, you can look at analytics software.

How 360Quadrants can helpyou understand the landing page builder market players better–

360Quadrants is an aggregator of all the top players in various industries. It provides information on landing page builder software reviews, landing page builder pricing, alternative software and products for landing page builders and lots more:

List of Top Landing Page Builder Software –

1. Ad Page
2. AWeber
3. Click Funnels
4. Hubspot
5. Instapage
6. Leadpages
7. Brandcast
8. ConvertFlow
9. Force24
10. Lander