How To Expand Marketing Strategies Outside Of Your Target Consumer

Content marketing specifically targets those who might have a need or interest in a product or an industry. After all, you use SEO tactics to rank high in high-volume keywords that people frequently search for. However, content marketing also does something else—to educate.

Sometimes, audiences don’t know they need a product or service, but they might be persuaded to look into it after seeing some ads or discussions of it on social media. When this happens, the content you produce to market your business becomes an educational guide that might convince a potential customer they need it.

While it’s true that people outside your target market are less likely to buy from or hire you. However, it can still happen. Adjusting your marketing tactics to be less gated off to niches, hobbyists, and enthusiasts might welcome more unlikely clients.

Brand awareness is the first step.

The majority of people who will never buy from or hire you are unlikely to be in your target market. Likely, you’re not obtaining traffic from younger age groups if you’re offering clothing that’s more popular with older clientele. Likewise, those who aren’t interested in the same products common in your niche will not click on your shop or website.

However, the idea here is you want people to at least know about your business. Some people may not realize they require the services you provide, so making them aware of your offerings is a start.

Ever wondered why strange and obscure products you never thought someone would want still get buyers? That’s because some people never knew they needed them in the first place. This means that with the right marketing tactics and well-written educational articles, you might turn simple site visitors into consumers.

Even if paid advertising isn’t as targeted as you’d like, simply raising brand awareness can help a lot. In addition, your material is more likely to reach a potentially interested party if your marketing plan is customized to capture as many users as possible.

Create content that newcomers can understand.

Making your blogs and articles concise and easy-to-read is essential, not only for the convenience of your likely clients but also for those who still require more convincing. Consider using simpler vocabulary and avoid niche terms. If you’re promoting yourself as an SEO expert for hire, your guides should be accessible to both seasoned SEO experts and inexperienced newcomers.

Using specialized language will not only alienate those who are already disinterested, but it will also discourage newcomers from learning more about it. Moreover, even if the newcomer is a willing novice, confusing terms may cause them to abandon your site and go for another article or guide that is easier to digest.

Try to accommodate non-hobbyists.

If your products are intended for a specific niche—for example, art materials, tools, and extra gadgets—you’re probably using niche-specific language that only enthusiasts can understand. However, the same items may have other applications or use outside of niche hobbies.

You miss out on non-hobbyists who could benefit from your product if you focus on a specific niche. Instead, assume the reader knows nothing about your offerings and describe the basic purpose, then give non-hobbyist examples of what else they could use it for.

This method of marketing your services may result in your products being suggested on alternative tool lists and advice blogs. After all, individuals are constantly seeking more efficient solutions to their problems.

Try targeted email lists.

You may have some basic newsletter subscriber data from the people who signed up for your email lists. If you’re not already doing it, you should start asking for this information when people sign up for your newsletter.

Some newsletter subscriptions will even ask users to select their interests. For example, if you run a general tech blog, you might want to ask users to choose the kind of newsletters they want to receive (i.e., smartphones, laptops, gaming, etc.). That way, you get to send appropriate content to those who will be most interested in it. Non-hobbyists and beginners can choose to select more beginner-friendly content.

Create diverse content for each demographic after categorizing and studying them. As a result, you’re sending them more individualized and targeted emails rather than a single piece that’s written or made for all demographics.

Users who subscribe to email lists are in the “convincing” stage of the content marketing process, so see what works for them.