How to Use Milestones to Map Your Customer Journey written by John Jantsch read more at Duct Tape Marketing
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth.
In a previous episode, I talk about creating a Customer Success Track. And in this episode, I’m diving into one element of the Customer Success Track — milestones. The idea behind the Customer Success Track is that you develop a roadmap for the stages your customers can go through based on where they are today and based on what their desired outcome is.
Each of those stages in the Customer Success Track has milestones that make it clear what they need to accomplish in order to reach the next stage. In this episode, I’m going to map out a very clear picture of how to develop these milestones for your customer journey.
Topics I Cover:
- [1:02] The idea behind the Customer Success Track
- [1:48] What milestone marketing is
- [2:37] Creating a clear picture of developing milestones
- [2:41] Breaking out our stages of the channel work that we do: website, content, SEO, social media, email, paid search
- [4:12] Assessing your customer’s milestones in the foundation stage
- [10:16] Integrating all channels
- [11:23] Getting access to the Ultimate Marketing Engine Companion Course
More About The Duct Tape Marketing Consultant Network:
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business.
Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.
They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free.
Bio: John Jantsch is a marketing consultant and author of Duct Tape Marketing[www.ducttapemarketing.com] and The Referral Engine[www.referralenginebook.com] and the founder of the Duct Tape Marketing Consultant Network.[www.ducttapemarketingconsultant.com]
Please Help Support BeforeitsNews by trying our Natural Health Products below!
Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST
Order by Phone at 888-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST
Order by Phone at 888-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST
Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!
HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation
Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.
pathogens and gives you more
energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser! Cleans out toxic buildup with oxygen!
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover - Reduces Smart Meter radiation by 96%! (See Video)
Immusist Beverage Concentrate - Proprietary blend, formulated to reduce inflammation while hydrating and oxygenating the cells.