List of Top Webinar Software Providers In 2021 - Latest Quadrant Ranking by 360Quadrants

360Quadrants, the most granular solution comparison platform, has published a study on the best Webinar Software providers to enable potential buyers make better decisions while selecting a proper Webinar Software for their usage. Zoho Meeting, Zoom Video Webinar, GoToWebinar, ON24, and Big Marker dominated the global Webinar Software market in 2020.

A webinar software helps users connect with customers, workforce, and other audiences by providing them with an easy-to-use video conferencing functionality. But, in contrast to typical conferencing, webinar software is majorly used for the purpose of event management over the internet such as workshops, demonstrations, and seminars. This software helps users in reaching a large number of people simultaneously. With the best webinar software, users can engage their audience and create a fruitful connection with webinar participants.

360Quadrantsalso undertakes a SWOT analysis and evaluates all software providers considered in the analysis. This helps software providers learn about new upcoming opportunities and also helps them learn about the areas wherein they can improve.

Webinar Software Providers 360Quadrants Categorization

The top ten companies offering webinar software were scanned, ranked, and placed on a 2X2 Quadrantthat categorized them as Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Companies.

Visionary Leaders: Visionary leaders have an excellent range of products which enable them in attaining leading market positions. Zoho Meeting, ON24, GoToWebinar, and BigMarker have been identified as the Visionary Leaders in the webinar software space.

Innovators: Innovatorswork on developing product innovations and invest significantly on R&D activities. Adobe Connect Webinar, BlueJeans Events, and Cisco Webex Meetings are the Innovators in the webinar software space.

Dynamic Differentiators: Most of the dynamic differentiators are companies that have a strong local presence. These businesses have a lower number of product offerings as compared to the Visionary Leaders but have loyal customer bases for their products. Livestorm has been placed as the Dynamic Differentiator in the webinar software space.

Emerging Companies: These are typically regional or niche players that have the potential to scale up with the right strategic choices.RingCentralMeetings has been positioned as the Emerging Company in the webinar software space.

The top webinar software vendors evaluated and profiled in the 360Quadrants report are:

• Zoho Meeting
• Zoom Video Webinar
• GoToWebinar
• ON24
• BigMarker
• Adobe Connect Webinar
• BlueJeans Events
• RingCentral Meetings
• Cisco Webex Meetings
• Livestorm

Benefits of Using a Webinar Software

Economical

Webinars cater precisely to a connected group of spectators. In contrast to webcasts, webinar software does not require the audience to be physically present at a specific location in order to be able to join. Therefore, users do not need to pay for a lot of things that a physically hosted seminar would demand.

Enlarges Audience Reach

Using best Webinar software to host webinars can help users get rid of the problems caused due to social media integrations and arranging billing systems. Moreover, this software has the ability to deal with the limitations of speaking to a larger audience in an exceptional way. All of these webinar platforms allow users to reach an extensive audience all over the globe, irrespective of their location. Webinar software also allows users to target potential leads all across the world with almost no logistical budget involved.

Increases Lead Generation

According to the numbers, most B2B marketers and sales professionals recommend the use of webinar software as the finest way to generate superior leads. With the correct strategy in place, businesses can use webinars to generate superior leads without wasting time. The audience in a webinar is usually attending it due to their professional or personal interest. While not everyone is a possible buyer, it is important to identify who they are and connect with them through emails based on their preferences. Several webinar tools offer lead generation and marketing capabilities that help in the soft-selling of products, concentrate on created value, and guide the audience down the sales funnel.

Accommodates Guest Presenters

Webinars pave the way to create appealing and elevating presentations for potential customers. One way to create interest is by inviting visiting speakers on webinars. Inviting a guest speaker aboard is an outstanding way to increase reliability. Certainly, industry specialists approving a guest webinar typically builds faith within the audience. Furthermore, an industry professional is likely to have a lot of peer communication and a big professional following. Most webinar solutions provide users with the option of hosting webinars with several presenters, which enables hosts to invite some important guests to appeal to a larger audience.

Builds Domain Expertise

Webinars can also be used for personal collaborations and can help users in enhancing their domain proficiency while connecting them with a new following. As users continue producing webinars, the number of attendees increases. Hosts can then scale up their own brand recognition and collect a lot of domain knowledge and soft skills about presenting and managing webinars end to end.