Domain warmup: can an email spam tester help to do it right?

What follows an email spam check: the essence of a domain warmup

It’s commonly known that a smart email spam tester is sure to help in revealing domain troubles. But why do they appear in the first place? Probably, because the owners of problematic domains forget to take care of them properly. For instance, an email spam check can reveal that one’s domain has been blocked somewhere. The reason for that can be the domain’s being new and the owner’s having sent too many messages too soon. To avoid that they usually do domain warming-up. What is it exactly?

Warming up a domain means ensuring its good reputation in the ESP’s eyes. To do that not only constant spam testing is required. It’s vital that a domain owner doesn’t start with sending e-letters in great numbers as soon as he acquires it. Such behaviour is characteristic for spammers. To prove being a legitimate email user, it needs to:

-start with sending small amounts of messages daily;

-stick to a certain schedule;

-not to forget about running regular e-mail box audits.

Surely, it’s impossible to describe the importance of a domain warm-up in several words. That’s why we have prepared the present guide for anyone eager to learn some useful b2b marketing tricks. Enjoy!

Being a new domain/IP’s owner: what to start with besides an email spam check

When something troubles your newly acquired domain, a reliable and powerful spam email checker will always find out what it is. However, we’d like to provide anyone interested in the problem with some pieces of advice. Namely, on how to use their new domain to send emails and test it for spam to see only great results.

Why is it important to approach using a newly acquired domain slowly and carefully? It’s needed not only to improve one’s email deliverability but also to generate as many leads as possible. In our team we know that for sure because Folderly is a product of b2b lead generation company – Belkins. A careful approach to using a new domain means doing its warming up. How does one start it properly?

-It all starts with setting certain limits. It means deciding how many emails should be sent daily and not exceeding this limit.

-What’s next is working out a schedule to stick to. Usually a marketer selects a certain time slot for doing his email sending routine and spam testing.

-It’s also vital that a sender doesn’t forget about the necessity to perform a mailbox audit after the two weeks of sending. In case the marketer’s deliverability and open rate are high, everything’s going fine and the daily amount of outcoming emails can be increased.

It never hurts to run another email spam check: warming up new IPs having already established domains

Users often wonder if they should test domains having established email accounts. The delivery of each e-letter increases chances for the success of one’s b2b campaign, so such worries can be perfectly understood.

Let’s imagine the following situation. Some marketer’s cold b2b emailing is being vigorously developed. Everything’s going so well that the salesman thinks adding another dedicated IP would be really great. There’s nothing surprising about it, for such a move could increase the capacity and performance of the marketer’s campaigns. Usually this is that very stage when a domain is recognized as trustworthy by the ESP and the latter doesn’t prevent the domain’s owner from sending large portions of messages.

Nevertheless, even though one’s domain may have built up enough trust with the ESP by this time, a newly acquired IP hasn’t. Such an IP without a solid reputation can be easily blocked or blacklisted for the provider doesn’t have any reason to trust it.

It’s easy to guess that any user should always be aware of what reputation each of his domains has. To do that a reliable and powerful checker is required. It’s important that marketers only use the most reliable checking software able to become anyone’s irreplaceable b2b tool.

What could be a nice addition to anyone’s domain warmup arsenal besides an email spam check

The more a marketer lingers when it needs to properly warm up his domain, the more likely it is that the delay will cost his b2b company money and sales leads. Therefore, it’s highly recommended that any salesman already knows useful warmup tips when acquiring a new domain. We have picked out the most important of them. As you can guess, those recommendations are presented further in the article. Let’s not be slow and see what they are.

-There’s never any place for cheating in b2b. If you have a schedule, then be sure to stick to it. For example, some users may think that they can skip a day of sending and it won’t affect their reputation as a sender. But it will, for later you’ll have to send twice the daily number of messages. Such a thing is likely to seem suspicious to the ESP.

-Any user has to take care of the purity of his contact lists. In b2b it’s extremely important not only to be a trustworthy user but also to send emails to no less trusted addresses.

-Always monitor the situation with blacklists. Your domain or IP may turn out to be on one of them so it’s vital that you find it out maximum soon to fix the problem. 

Email spam check software to help in monitoring email domain warmup

It should be perfectly obvious to anyone now that cherishing domains is essential in b2b.  Want success for sale campaigns? Then lead them right meeting all the requirements to avoid making the ESP stand in your way. One of the most important moments here is monitoring the warmup process. No changes, either positive or negative, should be allowed to slip away from your attention. Further are some ways to keep track of the situation with domain warming up:

-Keep track of what happens to each of the domains owned by you via event logs. Many email service providers have special features allowing users to see which of their messages get delivered and which don’t.

-Make use of every available tool for monitoring sender reputation. They are needed to be aware of what the ESP thinks of each of your actions. When it comes to keeping one’s sender reputation intact, there’s no overreacting, anything can make the scales of the ESP’s opinion tilt this or that way. 

-Don’t underestimate the importance of regular deliverability audits. That’s where Folderly’s software which is trusted all over the world will come to your rescue. We’ve honed our skills in developing checking applications allowing anyone to get the deepest insight into the mechanism of his b2b campaigns.

No such thing as extra email spam check: concluding on the importance of domain warmups

Checking for spam, using a checker to monitor email deliverability, IP and domain reputation – everything should be put to use to give a newly acquired domain a proper start. No one says that it’s going to be an easy task. It’s quite possible to find oneself in the neverending warm-up loop. Such things happen when it turns out that new IP addresses/domains have to be added to those that are already in use. It’s necessary to always remember that in the end the results of the campaign will earn the cost of your efforts. After everything has been done properly, the reward will be the ESP’s trust towards you and your reputation as a sender and marketer. Surely, there will always be temptation to bail on all that and leave a campaign to its own devices hoping that it’ll turn out to be successful. However, there’s no need to do so because working out a successful business strategy is easier than it seems. Experienced checking software manufacturers like Folderly are always ready to be your guide, companion and friend on your path to success. Take time to visit our website and learn even more tips and perfectly working b2b strategies.