When it comes to managing businesses and running brands, it is almost equally important what not to do as compared to what to do. Digital marketing has something that has taken the world by storm. The COVID-19 pandemic has served as an equalizer, prompting revolutionary automation and digitization of business operations and processes.
Businesses have big expenses for everything and managers have to make tradeoffs between different options for optimized operations. Digital marketing was often considered more of an art than a a science. Recent developments have shown reproducible results and paved a scientific, technical basis for it.
In this light, this post is dedicated to decision-makers and managers who are at the fence regarding what to do and what to skip where digital marketing is concerned.
Here is the outline of the points we are going to discuss in the sections down below. Make sure to stick around to the end for invaluable insights.
- Competitors Analysis
- Content Sharing
- Scheduling Social Media Posts
- Customer Surveys & Feedback
- Address Email Clients
- Fine-Tune Previously Written Content
- Submit Your Business Profile to Business Directories
- Respond To Comments & Feedback
Now, let’s pick them apart one by one.
Before making your business’s digital marketing strategy out of thin air, it is best to take a deep breath and dive into the big ocean of competitors. This will give you a perspective and a direction as to which way to go for better results and friction.
An hour is more than enough time to see what your competitors are up to.
Make a list of your top rivals and take notes on them.
Review the following areas:
- Customer satisfaction
- additional services or goods
Again, you can streamline your process by employing tools and plugins that can help you in crunching all the numbers and let you assimilate the bigger picture.
SEMrush is a great tool that can help you gain the inside scoop on your greatest competitors. Moz is another excellent alternative. Mostly, it all comes down to your personal preference as to which tool you should employ.
Digital sphere or domain is all about collaboration and connectivity with other users. It may be as long and fruitful as a real partnership or just a to and for comments between a brand and a random user posting comment against a post. In other words, sharing is the key.
You can’t just share your own material. It’s critical to distribute material made by others to keep people interested.
In reality, the great bulk of the information you distribute should be provided by others!
Curating other people’s material is an integral aspect of the social media marketing process.
The following are some of the advantages of content curation:
- Industry authority (solidify yourself as s a credible source of expertise)
- More information (the more content you have, the more reason for viewers to continue visiting your site)
- Customer loyalty (keeping customers up-to-date can help retain them as repeat clients)
- Cost-effective (the only cost of content curation is time)
Scheduling Social Media Posts
Being visible is one of the keys to guaranteeing your company’s effective social media presence. You don’t have to be a social media slave to have active accounts with good engagement. Batch posting is what can save your neck.
Batch publishing is the best-kept secret when it comes to scheduling posts in advance.
Take out your computer and begin to work!
Scheduling articles for a week (or more) ahead of time saves time and assures that you are “always online.” Knowing that your posts are planned and taken care of takes the pressure off of deciding what to write and how often to post.
Buffer and Hootsuite are two popular batch publishing platforms, along with many free and paid alternatives. Make sure you go through all the options before making your final decision.
If you want to engage your audience, video is the way to go.
Consider the following figures:
- Video uploads on social media get 48 percent more views.
- If a website contains video, it is 53 times more likely to appear on Google’s main page.
- Before going to a business, over half of internet users check for videos relating to the product or service.
- Including video in your emails may boost click-through rates by 300 percent.
- Product videos are said to be useful in the decision-making process by 90% of users.
Do you believe you can’t make magic in an hour? I urge to think otherwise! Brands have seen immense growth in this realm, especially after strapping saddles with influencers and social media personalities.
Submit Your Business Profile to Business Directories
Business directories are one of the most useful websites for businesses when it comes to lead generation and engagement. It is one of the handful of websites where users’ intent is purely on hiring or purchasing. All it needs is a little convincing and you are set for a new client.
Mostly business listing websites are free, at least the basic version, which is one of the benefits of business listings. You can claim your business and then tweak it further with keywords and relevant media to ensure your brand’s message is loud and clear.
Keep in mind that you do not have to profile your business on all of them, just the best ones. Here are a few of them:
- Google My Business
- CityLocal Pro
- Yellow Pages
Customer Surveys & Feedback
The harsh reality is that most consumers despise doing surveys, despite the fact that the useful information they give makes them relevant and vital in almost every industry.
Spend 60 minutes crafting a fast customer survey that is both easy for the consumer and informative for you as the business owner. Also, don’t forget to add your company’s logo in the survey. After all, you want people to know who is conducting the survey.
Here are some tips to keep in mind while creating a customer survey:
- Keep it short and sweet.
- Only inquire about what you require.
- Make a reward for completing the survey for the consumer.
- Surveys don’t have to be time-consuming or expensive to be effective.
- The outcome data will help enhance the UX.
Many companies have cemented their reputation and solid following in the minds of the prospects and clients.
Fine-Tune Previously Written Content
There is a limit to how long content may be used. Consider any news story that is hot one week and then fades from memory the next.
It would be a waste of effort to produce a blog piece, publish it on social media, and then abandon it. It’s critical to maintain the material up to date.
Consider devoting 60 minutes to transforming a previous blog post, email, or social media post into a fresh piece of content.
This method not only maximizes your efforts, but it also allows you to reach new audiences and reacquaint yourself (and the rest of the world!) with popular content from the past.
Think about dusting off older links, stats, and other unique items from a blog post and refresh it with new context.
Another excellent method is to devote chunks of time sporadically to improving existing material. So, whatever you write on and cover in your blogs, keep some time slots empty to improve on the content written before.
Address Email Clients Periodically
Many marketers are of the view that email is dead. They believe that social media has truly taken over all other kinds of platforms. In reality, this could not be farther from the truth, as email is used by about 4 billion people. Even social media platforms need email id from users to connect and streamline their experience.
As a business, growing your e-mail list was no easy task, so make the most of it. Spend 60 minutes creating a marketing ad, newsletter, or e-mail.
Take a look at one of the following options:
just a makeover on an earlier blog post in e-mail format a weekly summary on what’s going on in your firm or industry sales-focused message special access for email subscribers.
Respond To Comments & Feedback
A client or prospect who leaves a remark on your blog or social media post is inviting you to talk.
Accept the invitation if you wish to expand your business.
Responding to comments shows that you notice, hear, and respect what people have to say.
Then, if you’ve made it a practice to reply to comments, people will be expecting a response. They’ll return to your website to read what you have to say. And if you take the time to deliver a thoughtful response, you’ll see a significant return on your investment. That is, indeed, an excellent approach to attract and keep more repeat visitors. When replying to comments, you have the option of include links in your response. This is an excellent place to provide links to prior articles you’ve authored. Use this strategy, however, only if the content is relevant to the comment.
These were some of the fine points that will help you in devising a coherent digital marketing strategy for your business and give you a blue print on how to proceed further. Make sure you go through all of them and implement them accordingly for enhanced ROI in your marketing endeavors.
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