How To Build A Great Landing Page For Your Law Firm

Landing pages are where most conversions happen, even if you’re using every Lawyer SEO tactic in the book to attract visitors to your website. Unlike legal blogs, landing pages allow you to ask site visitors to do something specific, such as subscribe to your email lists, submit requests, or inquire about your law firm.

Here are some suggestions for creating the best and most effective landing pages for your legal firm’s website:

Tip #1: Keep Your Navigation System Simple

Keep your landing page’s navigation as simple (but seamless) as feasible, with the most vital content appearing “above the fold” or immediately visible on the screen before scrolling down.

Remove any unnecessary text, images, or links from the page. Anything that takes your attention away from your CTAs and forms detracts from your landing pages’ main goal: conversion.

 

Tip #2: Mind Your Typography

Typography includes font type and size, white space between individual characters or letters, and tracking and spacing.

People may not even be able to read your page’s content if your typography isn’t effectively designed or planned.

 

Tip #3: Make Your Copy More Effective

Communicate the value of the offer clearly using simple, concise language. Make a list of the specific advantages of downloading your pdf files or signing up for your email lists.

People must be enticed to follow your call to action. You can’t just tell people to “click here” or “subscribe” if the content around it isn’t interesting and convincing in the first place.

 

Tip #4: Make a Scan-Friendly Copy

Because most people scan websites, use bullet points and lists to break up long portions of text and adjust the font size to distinguish between important and minor parts on your page.

 

Tip #5: Employ Lawyer SEO On The Page

If you optimize your landing page for Lawyer SEO, it will be more likely to be found by search engines.

Use relevant keywords in the URL (web address) of your website, headlines, and all of the text on your page. Remember to choose your keywords carefully rather than forcing and stuffing them.

 

Tip #6: Add Some Photos

Your landing page will look better with images. It’s tempting to use generic photographs, but uploading your own photos (shots of you, your coworkers, your office, etc.) can improve the appeal of your landing pages.

 

Tip #7: Showcase Your Awards And Accolades

Honors and awards, as well as any other credentials your website or law company may have, should be displayed as trust signals. You can also include information about your employment history, credentials, significant rulings, and so on.

 

Tip #8: Don’t Forget To Include Your Contact Information

Increase trust by prominently displaying your legal firm’s name and contact information, as well as a Google map of your location (to make it easier for Google to discover it), and links and social media icons to your social media profiles.

Ensure that your NAPs (name, address, and phone number) are consistent across all of your internet platforms. What you put on your website should match what you put on social media, Google My Business, emails, and other places.

 

Tip #9: Include Social Share Buttons

While social shares aren’t always a direct ranking factor, making your posts easier to share helps them get more exposure. The easy it is for individuals to share your sites on social media, the faster it will spread and attract more traffic.

 

Tip #10: Make Your Capture Forms More Effective

The most crucial part of your landing page is the lead capture or opt-in form (the form where visitors enter their information in exchange for the offer). People fill out this form with their contact information and any concerns.

Make sure they’re efficient, bug-free, and easy to use. You don’t want folks to have any difficulties with it.

 

Tip #11: A/B Test Your Landing Pages

A/B testing compares two versions of a single variable, typically by comparing a subject’s response to variant A versus variant B and determining which is more effective.

Before picking one, fine-tune each factor to get the desired conversion rate.