How To Boost Your Law Firm's Email List CTR

Signing up is just the start of an email marketing strategy. Your subscribers must first open and read your emails before any conversions occur. Only when people interact with your Lawyer SEO and law firm marketing methods will they be successful.

So, let’s speak about how to improve your email drip campaign’s click-through rate.

The percentage of people who open your email and click on a link within it is known as your click-through rate (CTR). Your audience was encouraged to open and respond to CTAs in your emails if your CTR was high. Your email marketing strategy—or at least parts of it—is working for you as a Lawyer Marketing Tool if your CTR is high.

Remember, conversions are only possible if people open your emails. So, what’s the best way to increase click-through rates? Here are a few strategies to consider:

1. Write Catchy Subject Lines

For email marketing (and all other Lawyer SEO methods that come with it) to function, people must at the very least open your emails. As a result, the first step in raising your CTR is to come up with a catchy subject line.

Here are some simple and actionable pointers to help you write the greatest subject lines:

• Make it succinct and to the point.

• You’ve got around 50 characters to play with.

• Curiosity is piqued without being overly clickbaity.

2. Carry out A/B testing

Here’s an example of how you would do A/B testing: Send an identical email twice, each time with a different subject line. Which one is the most capable? Do certain keywords generate a more positive response from your target market? Is linking emojis possible? What types of material or themes get the most responses from them?

You can also apply the same method to other elements of the email, such as your CTAs, content, layout, etc. The point of A/B testing is to see which option works better for your law firm’s marketing efforts.

Testing takes time. This is, nevertheless, the most accurate method for determining your audience’s desires. Knowing which emails they prefer will help you create content that they will be more likely to read and reply to.

3. Make Your Design Responsive to Mobile Devices

Many people nowadays use their phones for everything (even reading emails). Additionally, desktop layouts may not always translate to small devices, so make sure your email design is compatible with both.

Mobile-friendliness is no longer a must-have for your website. It should be applied to all of your digital marketing strategies since more and more people are going to see your content, website, and profiles through mobile devices.

While checking your email on multiple devices, consider the following questions:

• Are all of your hyperlinks active and heading to the correct locations?

• Is it possible to decipher the typefaces?

• Is there a mobile-friendly version of your template?

• Are your emails’ videos and graphics loading quickly and looking just as they should?

• Is it simple to understand and respond to your calls to action (CTAs)?

To put it another way, make sure your emails are as good on mobile as they are on desktop.

4. Add Clear And Catchy CTAs

CTAs are an excellent way to encourage subscribers to do something particular. It could range from reading a fresh blog article to downloading a new ebook.

Here are some pointers to help you create an appealing call to action:

• Maintain brevity and focus in your writing.

• Be clear on what you want the end-user to do/

• Put the CTA above the fold (at the top of the email) so that it is one of the first things they see when they are looking for important information.

• If you’re sending a long email, it’s a good idea to include another CTA towards the bottom.

In general, CTAs are a fantastic element of Lawyer SEO. They can be found on your website, blogs, social media accounts, and, of course, emails. They help to boost conversions and encourage your readers to take action.

5. Keep Your Email Design Consistent

Your email’s layout and design should be consistent with the rest of your online presence. To put it another way, you need to stick to your brand.

Colors, layout, formatting, brand voice, and tone should be consistent across all platforms, including your website, social media sites, and emails.

Given the severe competition for attention in your readers’ inboxes, you’ll want to stand out and make it easy for subscribers to recognize your law firm’s identity right away. As a result, your colors, typeface, and tone should all be consistent from the subject line through the CTA.