How To Build Branding On Social Media

Branding is how you stand out. Amongst the sea of other competition, branding is what people will remember you for. This is especially crucial in highly competitive industries and digital marketing.

That said, it’s relatively easy to incorporate branding on your website. As long as you know how to present yourself, you have a lot of control over your website’s design, outline, content, and overall experience.

So, how do you sprinkle branding over something you don’t have much control over, like social media? Here’s how:

1. Create A Striking And Unique Bio

Your account description or bio will be one of the only customizable aspects for most social media profiles. Unfortunately, most social media sites don’t allow you to change your background and theme colors, so make sure your branding comes out in the limited characters afforded to you in bios and descriptions.

The general rule for account bios is to make them short and straightforward. Try to limit yourself to a few words or sentences, essentially summarizing what your business is all about.

So instead of putting an entire paragraph from your website’s “About Me” section, try going for an abridged version. Some profiles will only use words separated by characters and line breaks. The point is, you want to make sure your bio catches people’s attention, even with the limited amount of characters you can write.

2. Incorporate Your Color Scheme

A color scheme can be a great and powerful way to show branding. For example, you can use white for a more elegant appeal, pastels for a delicate feel, bright oranges and reds for fun, summery vibes. These color schemes could already be present on your website, and would it could be one of the most recognizable aspects of your branding.

So, incorporate these color schemes whenever you can. You can use them in your Instagram posts, Twitter infographics, and Facebook banners. In addition, you can use them in the announcement posts and images, profile photos, and coupons.

In short, you want to be consistent with your color scheme. This is so people will recognize your brand regardless of where they saw or encountered you first. Remember, the point of branding is to create something distinct and recognizable—keeping a consistent visual brand will only bolster branding.

3. Incorporate Your Distinct Brand Tone

If you are writing page content, blogs, and CTAs, you likely stick to a tone that best represents your brand. If not, then it’s time for you to decide on one!

Are you more professional and straightforward? Then you may be using many strong, niche words in your blogs. Are you more welcoming and carefree? Then your writing must be less formal and more conversational.

Then, whatever tone you’re using for your website, make sure that it translates to your emails, newsletters, and, yes, social media posts.

While this might sound innocuous in the grand scheme of things, the way you word and phrase your ideas can have a lot of personality. If you’re catering to a specific type of audience, then choosing an appropriate tone would be a great way to attract your target consumer base. For example, if you’re focused on getting customers from a younger demographic, you should be using more casual tones and occasional slang.

So, make sure your brand tone shows up in your Tweets, Instagram captions and stories, TikToks, YouTube videos, and so on. Having a brand voice is one of those things that makes you recognizable, and it’s a crucial part of any marketing and branding strategy.

Bottom-line

Branding isn’t just in a few elements of your business. It’s your identity, and it should show wherever you are on the internet, whether that be your social media profiles, guest posts, blogs, or promotional images.

There are still several creative ways that your branding can come through in places where expression and customizations are seemingly limiting.