5 Easy Email Lead Generation Tips For Law Firms

Email marketing is a great lead generation strategy. For one, emails aren’t as outdated as you think. Emails are linked to people’s social media, eCommerce purchases, banking details, and many online transactions.

More importantly, email lists are a great way to stay in touch with your audience even after leaving your website. You can use a simple email to lead subscribers back to your website, increasing the chances of conversion.

So, with email marketing’s great lead generation potential, how exactly do you do that? What do you have to do to turn a subscriber into a client?

Here are some easy and actionable tips for lead generation in email marketing for law firms:

1. Have A Great Design

Think of emails as extensions of your law firm website. It needs to look clean, professional, but recognizable.

You want a great layout and color scheme without overdoing it. So, make sure your colors don’t clash, your font is readable and not too stylized, and you’re using compressed images to avoid slow loading times.

On the flip side, you don’t want to send out stale designs, either. Instead, you should put more effort into the look and feel of the emails.

2. Keep It Mobile-Friendly

A lot of people check their emails on their phones. So, you’ll want to make sure your design and formatting are compatible with mobile devices, too.

If you’ve been implementing Lawyer SEO, you know that mobile-friendliness is not a crucial feature in digital marketing. The main principle of mobile-friendliness is that designs can look different on desktops than on smaller screens. If your design doesn’t accommodate these, your emails might have errors or become unusable on smaller screens.

3. Write A Great Subject Line

People get a lot of emails. As a result, your law firm’s emails will be competing with personal emails, school, work, social media, and other online transactions. Hence, you want to give your subscribers more reason to click on yours.

That said, you should make your subject lines interesting. However, you should avoid misleading clickbait. You don’t want your subscribers to be disappointed when they open your emails, so make sure to send content that would genuinely interest your subscribers. In short, you want your content to deliver on your exciting subject lines.

4. Deliver Great Content

Emails can come off like mindless ads. A lot of times, companies will send promotional emails nonstop, leading to people unsubscribing. So, deliver content that is informative, interesting, or helpful. In other words, you want your law firm email marketing content to be valuable to the readers.

If you’ve implemented or read up on content marketing for attorneys, you know that high-quality content is valuable in lead generation. The better the content you send them, the more likely your audience will return for more and trust you.

However, you still want to keep things fairly concise, though. People rarely read 1000-word emails, so you have to make sure you’re packing in some valuable information into a limited word count.

5. Personalize Your Emails

As mentioned, people are tired of sterile, ad-ridden marketing emails. These impersonalized emails look like they’re mass-produced ads getting sent out to thousands of people, which could make subscribers uninterested in the content.

A great way to make your law firm’s emails more thoughtful is to personalize them. Several email marketing tools will allow you to address your emails to the subscriber’s name, making them sound less like ads and more like helpful content specific to the people subscribing.

Bottom-line

Law firm email marketing is more than just sending emails. You need to strike a balance between content quality, personalization, and marketing. You also want to make sure you’re auditing your performance, doing follow-ups, and nurturing leads as you go. When done right, email marketing is a sustainable law firm digital marketing that expands your law firm’s client base.