How To Write SEO-friendly Legal Blogs

If you’re planning on implementing Lawyer SEO into your Law Firm Marketing strategy, the first thing you need to think about is content.

When it comes to SEO, content is king. If you consistently publish high-quality content, it sends favorable signals that help you climb up the rankings.

That said, what does Google consider “high-quality” in the first place? You need to think of rankings as pages that managed to hit several factors that satisfied the algorithm. Hence, your blogs need to check off specific qualities so that Google ranks your content higher. Essentially, you need to make high-quality content based on Google’s standards, so you can climb up the SERPs and reap the benefits of Lawyer SEO.

So, let’s talk about ranking factors for legal SEO content. Specifically, ranking factors for legal blogs.

1. Relevant Keywords

Make sure the content you write is relevant to the keywords you’re optimizing for. For example, if you’re optimizing for the keyword “car accident attorney”, make sure the blog is about car accident claims, personal injury, and other related topics. You should optimize for the same keyword for motorcycle accidents, divorce, or bicycle injury claims.

Remember, Google wants to give its users the most helpful and relevant results. The algorithm even provides results based on the users’ current location.

So, to rank high in your chosen keywords, you need to make sure your content is actually relevant. Not to mention, users also appreciate reading content that actually helps with their current concerns. People won’t like or find your content useful if you optimize for irrelevant keywords just to rank.

2. Spelling And Grammar

This might be a basic tip, but creating high-quality content consistently is a lot of work. The pressure to post before your personal deadlines. Some new bloggers rush or skip important writing steps, which leads to small mistakes on the way.

All in all, you want to prioritize quality over quantity. So don’t force yourself to post once a day. If it takes you a week to research, write, edit, and proofread your blogs, then you should stick with that. You just have to make sure you can post consistently, not more than you can handle.

3. User Experience

For content to be a successful as a lead generation tool, it needs to be considered valuable by your target audience. This means it should help and impact the audience in some way.

Even if you already know how to write the critical information people need, you still need to make sure it can be understood and consumed easily. That said, you need to make sure the information is delivered and presented right.

Large walls of text, illegible fonts, small texts, and bad text layout can make your blogs unreadable. In addition, you need to remember that there are hundreds of content out there, possibly from hundreds of law firms looking to target the same audience—if you don’t make your blogs easy to read, they’ll close the tab and try to find the information from somewhere else.

So, make sure you use bullet points, white spaces, images, and paragraph breaks. The easier your content is to read, the easier it’ll be for your target audience to consume.

Bottom-line

When it comes to legal SEO writing, maintaining quality while posting consistently can be challenging. However, if you stick with it and maintain all the other SEO strategies, the ROI is worth it.

However, if you understandably don’t have time for SEO while focusing your energy on being a lawyer, you can adjust your writer schedule accordingly. You can also hire a legal content writer who knows their way around the law, SEO, and digital marketing.