4 Reasons Why Lawyers Need A Legal Blog

There will always be competition in legal practice. New law firms emerge, and older, more reputable firms thrive. With all these competitors, getting more clients can be a real challenge to small law firms. Marketing your law firm and getting your name out there might give you the boost you need in the very competitive legal industry.

There are various advantages to having a well-maintained legal blog, including the following:

1. It’s Can Be A Vehicle For Content Marketing

When people look something up in Google, they’re looking to resolve a certain problem. That problem could be answered or solved by what they can find in the search results.

Let’s take this as an example:

When someone’s using Google to find a way to fix their laptops, it’s because their device is broken or glitching. So, they look for a tutorial or guide on Google, then follow the steps to fix their laptop. If that doesn’t work, they’ll start looking for a nearby technician they can hire to do the fixing for them.

The tutorial or blog post is written, optimized, and published to attract those in their target market—this is considered a content marketing strategy. Considering the example above, there was no need for the blogger to promote their blogs anywhere else; they just optimized it to rank high in the search results and subsequently attracted the right audience.

Legal blogs serve as a platform for your law firm’s legal information, and people who come across your posts can be directed back to your landing pages as casual readers or new clients.

2. More Content Is Good For SEO

Search engines, like Google, favor websites that can publish a steady stream of content. So as long as you plan your content around relevant, high-quality, and helpful legal topics, you can expand your visibility on the search results. Remember, each new blog entry is a chance to compete for rankings, so keeping a consistent schedule will only boost your ranking.

More often than not, blogs get indexed faster than any other page. Compared to your landing pages, contact information, and “about us” page, individual blog posts tend to show up more quickly in the search results.

3. Build Client Trust

Lawyers work with their clients for a long time, so compatibility is an important consideration when choosing to hire one. Whether it’s through making a call, reading news articles written about them, or visiting their websites, clients like to know more about their prospective lawyers before booking the first appointment.

Blogs are more informal. They allow lawyers to interact with the readers through the comment section. Some lawyers even install a chat box feature or link their social media accounts for direct private chats.

Your blog posts can also show a few things about you and your law firm. How well you write and explain legal issues is proof of what you know about the law. The tone and approach to your writing can show your personality.

The bottom line is: blogs are a great way to connect and introduce yourself to clients. Just because someone isn’t seated in your physical office doesn’t mean you can’t tell them about your firm or law practice.

4. Establishing Industry Authority

A frequently updated legal blog with high-quality content can show off your knowledge of the law.

In the best-case scenario, you’ll leave a strong positive impression that people will start going to your blog for any legal questions they have. In addition, if your blogs are complete, exhaustive, and well-written, you might even be linked as citations or resources by other bloggers.

Other attorneys might also come across your legal blog, so putting content out there can help you build a name amongst your colleagues. Networking can be beneficial for your law firm, as it allows you to learn more about the law and get more opportunities related to your practice.