Ways Lawyers Can Promote Themselves Online

The legal industry is highly competitive. With so many highly-skilled lawyers out there, it’s often hard to stand out. You have to compete with both up-and-coming and already-established lawyers.

Marketing is one of the best ways to ensure you don’t get drowned out by the competition. Since the most visible lawyers and law firms get the most clients, marketing is a way to promote your practice and stay visible. Smaller, newer, and less-popular firms can now market themselves through online channels, much like how law firms used to buy TV ads, radio commercials, billboards, and flyers.

That said, here are some popular and effective lawyer marketing strategies to get your name out there and keep up with the competition:

1. Build A Website

Think of websites like modern-day calling cards and brochures. It has everything people need to know about your law firm and services. People can check it out, find more about what you do, and find your contact details should they want to work with you.

Most companies and firms (including law firms) have well-designed websites that boost their marketing and visibility. So, if you haven’t built your website yet, now might be the time.

2. Try Blogging

Blogging is a popular type of content marketing. By publishing high-quality content, you attract people looking for valuable information. For example, if someone wants to know how to file car accident claims, they’ll look for a legal guide online. If they find your blog, they subsequently find your website and might explore to know more about you.

The first and easiest step to start blogging is to look at your competitors and observe the content they’re creating. Then, get some ideas, do keyword research, and create a content creation plan. Of course, your content needs to be valuable, so make sure they’re well-optimized, informative, and high-quality.

3. Start Social Media Marketing

Social media marketing is the most accessible marketing channel for any law firm of any size. Creating a business profile is fast, easy, and free, so you won’t have any trouble getting started right then and there.

That said, you still need to maintain your social media profile. You have to think about your content, audience, posting schedule, and regularly audit your performance. Not to mention, you can also use your social media to promote your website, blog content, as well as other law firm announcements.

4. Implement Lawyer SEO

Speaking of building an online presence, SEO is a way to get your pages in the SERPs. Since millions of people use search engines for various reasons, pages that rank in the SERPs get a lot of traffic.

So, if you’re running a law firm website, apply standard SEO practices like keywords, user experience optimizations, CTAs, and other crucial ranking factors.

Fortunately, there are a lot of free resources online. It’s so easy to find SEO guides and tutorials to get you started on Lawyer SEO. So, don’t hesitate to try it. You can start reading up on it first before you even start building your website!

5. Try Email Marketing

Emails aren’t outdated like most people think. Everyone still uses them for multiple online profiles and transactions. So sending marketing emails can keep you in people’s minds. Not to mention, emails are a great way to stay in contact with your audience even after they leave your website or social media profiles.

However, you still need to send high-quality content to people. You can’t just keep sending ads and expect your subscribers to be convinced to trust and work with you. So, make sure you’re sending informative and helpful email content that builds trust.

Bottom-line

That said, digital marketing requires a lot of time and effort. So, if you’re going to choose a marketing strategy, you have to make sure you plan, manage, and audit it accordingly. You can’t expect great ROI without investing some effort into your strategy.

If you’re too busy to do all the optimizations and management on your own, you could always hire a law firm marketing agency. However, doing these by yourself isn’t impossible. If you read up on guides and best practices, implement them, and manage your strategy, you’ll slowly start to see some progress in your digital marketing efforts.