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How to Optimize Your LinkedIn Profile To Attract Recruiters

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A unique and customized LinkedIn profile is better and easy to share unlike the random numbers and
alphabet assigned to your profile by LinkedIn. A rule of thumb is to include both your first and last name.
in your profile URL. Make it short and unique to make it easier to remember and share. This makes it
easier for recruiters to find you, and increase your visibility. Having a customized URL for your profile
increase the probability of appearance in search result with keywords of your name.

7. Education

Research shows that most employees emphasize real-life work experience over an educational background. However, this should not discourage you from listing it in your LinkedIn profile. Listing your educational background enables a connection between people from the same niche or network. When adding your education, it is important to include all the activities, clubs, and organizations you are part of to show your involvement in extracurricular activities. Leadership positions are highly valuable to recruiters. Include any leadership position you took, sports involvement, and other valuable roles.

Some General Tips for Optimizing Your LinkedIn Profile

Apart from the main important part of the LinkedIn profile, there are still some additional tips you can add to make your LinkedIn profile attractive to recruiters.

1. Activate the #OpenToWork feature.

This feature was launched by Linkedin to improve the experience of both job seekers and employers. As a job seeker, you can leverage this feature to show the recruiters and your entire network that you are looking for a job change and seeking employment. Research shows that the #OpenToWork profile frame increases the chances of a job seeker receiving relevant recruitment invitations by 40%.

2. Make your profile public

Making your profile public increases your chance of getting hired and also makes your profile visible to those that are not part of your network. So when recruiters type in relevant keywords, they will be able to see your profile.

3. Stay active on Linkedin

Like other social media platforms, engagement is very important if you want to remain relevant. Linkedin is the same. The more you engage with people on LinkedIn, the more people get to notice you. You can stay active on LinkedIn by posting regularly on LinkedIn. There is a space where you can write about relevant topics in form of a blog post. You can also share relevant posts from your blog and social media pages. Also, comment and like other people’s posts. You can even join professional groups that are relevant to your industry. Doing this will add more followers to your network and also attract recruiters to your profile.

4. Get the Linkedin Mobile App

One advantage of the Linkedin mobile app is that it gives you an additional 80 characters to use in your headline section. So instead of the normal headline limit, the app gives you an additional 80 characters to use.

How To Use Keywords to Optimize your Linkedin Profile

Linkedin keywords have become very important in the context of job searches on LinkedIn. Keywords are words that recruiters type in to search for potential employees. They act as a signpost that tells the potential recruiters about who you are and what your talent is.

For example, if you work in the marketing department, some of the common keywords that would describe your profession would be:

  • social media marketer
  • Content marketer
  • Digital marketer
  • Social media manager
  • Inbound marketer
  • Email marketer

So when recruiters type in these keywords, they might come across your profile and understand your skillset. But to get recruiters to see your profile, you have to use these keywords in various sections of your profile like the headline, summary, experience, and other relevant places.

How To Find The Right Linkedin Keywords

Now that you have a better understanding of LinkedIn keywords and their importance in optimizing your LinkedIn profile, let’s talk about ways to find the right one for you.

Job seekers can head to LinkedIn’s skills tool to get keyword suggestions. Alternatively, head to the LinkedIn job board and run a standard job search as if you are looking for a role. Make sure that you filter your search by location, entry-level, and any other factors that you would like to consider. Ideally, you want to find 3 relative matches to your target position for keyword sourcing. Once you have at least 3 job positions, now you can source keywords.

Linkedin keywords are unique to each industry and will be different for everyone. The easiest way to figure out your unique keywords is to use a software program such as wordle or word cloud.

To do this, find about 3-10 job positions that you are interested in. Then copy and paste or upload all of these job titles into the “Type/Paste” section of the word cloud, then hit enter and get your results. After you have gotten your result, you can take the top 3 keywords from your cloud and put them in your Linkedin profile headline. You can also use the top 5 and sprinkle them throughout your about section. You can also use some of these keywords in your experience sections.


Linkedin is more than social media platform, it is a professional networking platform that helps connect professionals and like-minded members across various industries. With Linkedin, millions of people can get recognized and hired for their talent without having to submit CVs to various organizations. One of the most significant advantages LinkedIn offers is serving as a platform where job seekers can research their target industry and companies that they aim to belong to.



The post How to Optimize Your LinkedIn Profile To Attract Recruiters appeared first on Woculus.

Ayo Oyedotun is a professional blogger and freelance writer. He reads, writes and talks about business. You can follow him on Twitter @Ayo_Oyedotun[!/Ayo_Oyedotun] or read Business Owners’ Bible[].


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    Total 2 comments
    • KlimmZh

      To me, LinkedIn looks more like a social network like Tinder or Facebook. I still think that the most important thing should be the interview.

    • Fawronn Goldberg

      With high competition, remote work, and outsourcing, you should use all possible ways to prove yourself. And openness in such “social networks” helps HRs evaluate your skills. I know that recommendations are more important for many and you can read here to use this tool. Then the interview will be more useful for both you and the employer.

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