With Instagram boasting monthly active users of 1.2 billion, business owners can benefit greatly if they can leverage the platform wisely. It’s why if you have a physical store, shopfitters London recommends making it Instagrammable.
A store that’s functional and ‘gram-worthy can gain better exposure online: Loyal customers and casual shoppers alike will be enticed to take a snap. When they share it on their accounts, it will help your shop get promoted — for free.
But how do you make your store more Instagrammable? Here are 9 tips from shopfitters London.
Stick to your brand identity. Never design your space nonsensically. From your colour choice down to the fonts you’ll use in the texts that will be found in your store, every element should contribute to reinforcing your brand identity.
Have a clear display strategy. Shopfitters help spotlight your product by incorporating displays throughout your store. If you want your brand to be effectively promoted on social media, you should focus on how your products and merchandise will be highlighted well.
Strategically place mirrors. Mirrors are especially important if you’re an apparel or cosmetics shop. They’re not only functional, but they also provide opportunities for selfies that are Instagram-worthy. Make the most of it by placing product displays near mirrors.
Invest in aesthetic backdrops. Murals, neon signages, posters. These are aesthetic elements that attract many snaps. Just make sure that they’re located in a place that won’t cause heavy foot traffic or affect other customers’ shopping experience. Also, your choice of backdrop should be in line with your branding.
Offer an experience. Users of Instagram are mostly people who are into modern multi-sensory and interactive experiences. We’re talking about the like of unique photobooths and tastefully designed product demo corners. If you want to appeal to this kind of audience, it’s high time to incorporate that into your shop design.
Put a lounging area. Having a lounge area is one way of saying that your shoppers can relax while they’re in your store. Apart from that, you can benefit from the fact that a comfy lounge chair or sofa makes for a cool setting for their next Instagram post.
Never compromise ease of navigation. With so many options to make your shop Instagrammable, getting lost in the process can be quite easy. Don’t lose your goal, and always strike a balance between aesthetics and functionality.
Install great lighting. To make navigation — and the overall shopping experience better — it’s a must to add adequate lighting in your shop. When choosing lighting fixtures, also keep your branding in mind. A huge classy chandelier may not be the best option if you sell edgy sneakers.
Keep things clean. If your store looks cluttered, then it will make customers feel uncomfortable. They won’t be enticed to take photos or even enter your shop. On the other hand, if your store is well-kept, customers will appreciate it and will want to return again.
Get Help From The Best Shopfitters London Has To Offer
Ultimate Commercial Contractors offers complete shopfitting services to London businesses. While keeping in mind your specific goals, they provide recommendations on how you can fully maximise your space using the best materials in the market.
To learn more about them, visit https://ultimatecontractorsltd.co.uk. Discuss your shopfitting needs and reach out to them at 0800 051 8446.
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