A Future-Proof Brand Platform

From the Personal Branding Blog

In a rapidly-changing platform environment, get a head start on platform selection, advertising, packaging, and positioning your own brand.

One thing is certain as we move into the New Year…the personal brand platform is here to stay.

You may be wondering whether personal brands are just for celebrities or influencers. Perhaps once upon a time, but nowadays, everyone is regarded to have a distinct brand. The only difference is that today everyone in the world may find it with a simple web search.

Personal branding has changed over time from “what people say while you’re not in the room,” as Amazon CEO Jeff Bezos put it, to what people see when they conduct a Google search for you.

As more entrepreneurs and decision-makers embrace the online space, you will have more opportunities to attract your ideal client, generate leads, find the right employees, and even find potential investors if you a position, package, and promote your brand using the right channels and content that speaks to the unique problem you solve.

The problem is that, with so many professionals now operating in the online world, it might be more difficult for people to distinguish themselves from their brands in the crowded digital media industry. But here’s the issue…opportunities abound, but without social evidence to back up your knowledge and skills, your ideal customer may go for the next greatest thing they see online.

Here are ten things you can do right now to help you get a jump start on your brand in 2022.

1. Get a sense of direction in your platform.

Take some time to reflect on your personal branding experience so far. Are you certain of who you are as a person? What are your guiding principles? Are your objectives in line with who you’re becoming?

2. Imagine yourself as a unicorn.

Recognize the distinct value that only you, with your experience, skills, and education, can provide to your intended audience. What issue do you tackle differently or better than someone else in a comparable area via your brand journey? Discover your platform.

3. Recognize your platform in your target market.

Once you’ve gained clarity on yourself and a deeper knowledge of your unique worth, you’ll need to consider the issue you’re trying to solve. Make a list of who needs your product or service and, more crucially, where they hang out online.

4. Use the title to get their attention.

Create a compelling headline that encompasses who you are, what you do, how you do it, and for whom you do it. This should be no more than a phrase long, and it may now be used in online profiles and as a greeting when meeting new individuals. Your brand should be communicated via this.

5. Keep your online profiles up to date.

Get a professional headshot since it will be the first thing people notice when visiting your web profile. Represent yourself in the manner in which you would want to be addressed. Make sure your profile includes your updated headline statement, as well as current and accurate information about your company. Make use of all of the wonderful features on your website — each customer interaction is a rare chance.

6. Siri, look up [insert name here].

Begin with a basic Google search using your name, followed by your brand name, and finally, the keywords linked with your name or brand. Keep track of where you rank on Google and which links come up first for you. You’ll want to know what others see when they’re looking for you so you can make any required modifications or improvements.

7. Become well-known for anything.

Consider what you want to be renowned for in your field. What are the keywords you’d want others to use to locate you online? What would be your dream subject if you were given a chance to speak at an event? Determine your niche and narrow it even more. As a result, the more particular your service is, the simpler it will be for the proper individuals to discover you.

8. Produce and distribute the material.

Make a list of the top ten queries you hear from consumers or clients. This may be a starting point for developing content for your target audience. Break each question down into its parts and choose the appropriate format, photos, video, and audio for your material.

9. Make suggestions and work together.

Don’t only use your social media networks to publish. Leave a comment, a like, a share, and a connection. Additionally, begin interacting with others on all of your platforms. Genuine connections may lead to real cooperation possibilities, which can help you swiftly extend your reach and audience while also growing your online community.

10. Select the appropriate platforms.

“What is the greatest place to publish my content?” you may wonder, and the answer is simple: everywhere your target audience hangs out online. Find out where your folks interact and hang out online, then meet them there.

Likewise, familiarize yourself with the platforms and begin developing material that will benefit your community. In addition to demonstrating thought leadership and skill in a certain subject, a solid personal brand restores the human aspect.

It fosters community, which leads to individuals who believe in your business.

You may not know what will happen in 2022, but you can be sure that personal branding will not go away anytime soon. It’s becoming more vital with a rising desire for strong personal brands among entrepreneurs, workers, and CEOs. In conclusion, don’t put off establishing a stronger personal brand until 2022. Start now…and let Google do the talking.

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