Amazon Ads 101: Everything You Need to Know

To start advertising on Amazon, you need to register your Seller Central account for advertising.

Step 2

In your seller account head to the advertising tab and select campaign manager. Then you will be taken to a tab where you will be asked to create your campaign

Step 3

On this page, you will be asked to select your type of campaign. You can choose between sponsored products, sponsored brands, and sponsored displays.

Step 4

Name your campaign and set your budget.

Strategies for setting up a successful campaign on Amazon

There are different types of advertising strategies that you can leverage to get the best when advertising on Amazon.

1. Define your goals

In digital marketing or e-commerce business, goals and objective are very important. Clearly defining your goals will help you know which type of ads will work well for your product. This will also allow you to track certain marketing metrics to get an insight into what is working or not working for your business. So whether you are driving more sales or boosting brand awareness, Amazon allows you to align your targets with your goals.

One good thing about Amazon ads is that there are different campaigns to choose from. For example, sponsored products are used to increase product visibility and brand awareness. While the sponsored brand is used for increasing brand identity.

The main reason why you have to identify your goals is to have a particular metric to track to know if your campaign is successful or not. For example, you can use impressions as your metric of success if you’re focusing on boosting brand awareness.

2. Identify your Audience

In any digital business, knowing your audience is very important. This will ensure you are not wasting your time and resources advertising your brand and product to the wrong audience. This is why I emphasized the need for brands to figure out their goals before they start advertising on Amazon. If your goal is to drive traffic and increase brand awareness, you might want to get your product in front of as many people as possible. But if your goal is to create conversion or generate sales, you know your audience has to be streamlined. One way to identify your audience is to test run the automatic targeting ads and let them run for 7-10 days with a minimal budget and you can use data generated from that campaign to run a manual ad. Another way is to create a customer avatar to know your ideal customer or carry out a survey. This way you can know the need and queries your customers have when they are searching for products that you sell.

3. Find the right product

Selling the right product can help you increase sales and create brand awareness. This is one of the most important strategies when it comes to advertising on Amazon. Selling unpopular products or products that is not in demand might not be too wise. The main reason for advertising on Amazon is to help you sell your product to the right audience. You should ensure that the products you sell are in stock and priced competitively.
There are popular digital products or services which you can create yourself like eBooks, subscriptions, or software. However, whatever product you choose to sell, keep your audience in mind and ensure that amazon is the right platform to market those products.

4. Optimize your product detail pages.

Amazon ads can entice shoppers to visit your product detail pages, but the product detail page is what will ultimately turn those shoppers into customers. To craft a persuasive product detail page, consider including accurate and descriptive titles, high-quality images, and relevant and useful product information, keywords, and alternative text. Ensuring your product page is optimized does not only help your advertising strategy, it also helps with organic ranking. Pages with a detailed product and strategic use of keywords tend to rank high on Amazon search result pages.

Conclusion

Amazon is the largest and most popular marketplace in the world with many promising opportunities for online marketers. Due to their large customer base, many marketers struggle to make sales on the platform. However, with Amazon advertising, marketers don’t have to compete for that much before their products are bought. All you have to do is get started with Amazon advertising and follow some of the strategies we have mentioned above and incorporate them into your Amazon ads strategy and begin to experience wonderful results. Note that Amazon is not the only marketplace in the world and if Amazon is too expensive or their audience is not that interested in your kind of product, you can try out other marketplaces like Walmart, Etsy, Facebook, and many more.

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Ayo Oyedotun is a professional blogger and freelance writer. He reads, writes and talks about business. You can follow him on Twitter @Ayo_Oyedotun[http://twitter.com/#!/Ayo_Oyedotun] or read Business Owners’ Bible[http://woculus.com/].