Social Media : A Complete Guide For Your Online Store

Facebook is the most popular social media platform in the world with more than 2.936 billion active users as of April 2022. So you can be sure that at least a few of your potential customers are spending time there. Plus, those users spend an average of 40 minutes on the site each day, meaning that they aren’t just checking their personal notifications and leaving.

Most e-commerce business owners can start with Facebook by creating a Facebook business page for their business. After creating your page, you can start uploading and sharing various images and videos of your product and sales announcements. You can also share links to interesting content on your website, host contest and giveaways and any other interesting thing you know your customers will be interested in.

Leverage Facebook ads by using its advanced targeting technology to reach your target audience. Also, make use of its retargeting strategy to reach those that have engaged with your ads and seen your products but did not eventually buy. Every popular social media platform has a useful tool for marketers to serve targeted advertisements to potential customers. Most operate similarly to Google Ad i.e you create an Ad, set your budget, and pay for every click or number of impressions the ad receives. Facebook also has a “dynamic ads” feature that allows owners to upload entire catalogues and promote relevant content to individual users. Furthermore, you can also set up a store on the Facebook marketplace and run ads for your target audience.

2. Instagram

Instagram is another platform you can use to promote your online store. Since Facebook owns Instagram, some of Facebook’s marketing strategies can also be applied to Instagram. The platform is more built for sharing images and videos which makes it an ideal platform for any retailer who wants to show off their products. Plus, now that it has over 500 million monthly users, the chances of your potential customers being on the platform are extremely high.

In addition to sharing images, Instagram can also be used to share a behind the scene look of your company, a product explainer video and a how-to video(read our blog on how to create social media videos). You can also use Instagram ads which work similarly to Facebook ads to reach more potential audiences. (read our post on Instagram ads). Instagram also allows swipe-up links on stories and product stickers on posts that, when clicked on, lead viewers directly to a product or catalogue.

Posting on Instagram depends on your industry, although Mondays and Thursdays are the best days to post on Instagram. But I will advise posting at least once a day.

Make use of relevant hashtags to your industry, allowing you to reach new audiences. You can also use of an influencer in your particular industry to help you promote your store.

3. Twitter

Twitter has 290.5 million monthly active users worldwide as of 2019 and it’s projected to rise to 340 million users by 2024, and 52% of its users say they’ve bought a product they first saw on Twitter.

Twitter is a great place for sharing information about sales and links to product pages. Since Twitter cannot take long texts, you can share some texts and link to your blog post and drive traffic to your website. Your content(text) needs to be efficient, as you only have 280 characters to communicate it. Post content on Twitter in the morning and at the end of the day. You can also use various analytic tools to research how people are engaging with your post. This will give you a better insight into when you can post on Twitter.

You can also run ad campaigns on Twitter and target an audience based on the other users they follow and the words they tweet. So if you’re looking to expand your paid advertising options, Twitter could be a logical next step for your business.

Make use of popular hashtags to help you reach new communities. Make use of images in your post because people are likely to engage more with a tweet with an image or video.

4. Youtube

Youtube is the second most-visited website in the world behind Google. The video website has over  2.1 billion users each month while users watch over 684,000 hours of video every minute. You need to take advantage of this opportunity.

Youtube is a platform most people go to learn about a particular problem. You should use this platform to promote your e-commerce business by creating educational videos, behind the scene videos, product explainer videos and other forms of videos that will resonate with your audience. Make sure to optimize your channels and videos by integrating keywords in your descriptions, titles and meta description.

You can also make use of youtube ads by bidding on relevant keywords, creating an Ad, setting your budget, and paying for every view or number of impressions the ad receives.  

Conclusion

Social media is a great tool that cannot be ignored by online marketers if they want their e-commerce business to thrive in 2022. If used effectively, social media can help online marketers increase brand awareness, drive traffic to their website, generate and nurture leads, strengthen their brand, develop loyal fans and increase sales.

If you are using social media and not getting the desired result, we hope the above article will help you start generating the right result for your business.  

The post Social Media : A Complete Guide For Your Online Store appeared first on Woculus.

Ayo Oyedotun is a professional blogger and freelance writer. He reads, writes and talks about business. You can follow him on Twitter @Ayo_Oyedotun[http://twitter.com/#!/Ayo_Oyedotun] or read Business Owners’ Bible[http://woculus.com/].