Top 4 Strategies to Promote Your Content Online

Sometimes, you may feel like your content is not getting the impact you expected. This is absolutely normal in the current digital world! Creating content is only the first step to attaining your goal. There are many more things that are not yet done to get where you want to be. Always remember that approximately 53% of digital marketers are creating content daily. 

This means that you need to have an excellent strategy to promote your content to get the impact you want in business. Luckily, you don’t need to be a social media enthusiast to make a huge impact and take your content to the top of the game. Many people find it challenging to promote their content since they do not understand where to begin the process. 

This article offers a clear outline of content promotion hacks that can help you transform your game in business. Read this blog to find insightful content marketing strategies that can impact your efforts. 

1.    Invest in Different Platforms

This seems like an easy way to get started, but the reality is that it is always good to publish your content on different platforms. Different audiences use other platforms to access content materials depending on their needs. You can opt to publish a white paper specifically for email promotion, tweet snippets, and even create a video out of it. 

You can reconfigure your old content and use it in different ways, which is entirely acceptable. The only thing you have to do is work with your target market in mind to ensure that the content material directly reciprocates with the needs of the specified audience. Posting the same content on different platforms saves a lot of time, although it may not address the customer’s intent at some point. 

Ensure that the customer intent has been addressed to the fullest. Tailor the same content in different formats depending on the platforms where you need to post them and the nature of the audience. In addition, you can acquire different types of tools that will help you manage the content on various online platforms. 

Ensure that you review the content thoroughly and tailor it to address the needs of your audience. This is made possible by making simple tweaks in the data to address specific concerns and fit a particular audience. However, this is only possible if you understand your customers perfectly and know exactly what they want. 

2.    Use Influencers

In the digital marketing world, where data visualization is everything, influencers have a critical role to play in promoting your content. But who is an influencer? This is someone with a massive following on social media who blog or talks on behalf of your brand. An influencer is someone that people trust, and they can follow what the influencer has said. 

It is apparent that you must have heard about these people, or you have to find them for the well-being of your content. You can search for the most appropriate influencer manually or implement different tools to get the best influencer that suits your needs. Note that the influencer should be someone who can work within your brand’s culture and match your work ethic perfectly.

When using tools to find an influencer, you need to use different keywords revolving around your industry to get a list of influencers who can be part of marketing your content. Once you get a perfect individual, follow and engage them before you close a deal. The influencers tend to have a lot of people they are dealing with. 
 
 Follow them closely since they are likely not to know who you are at first glance. After some time, you are likely to get a chance and engage with them for further negotiation. You can then decide on the best way to work and let the Influencer speak to the public on your behalf. 

3.    Earned, Owned & Paid Channels

Before promoting your content, you need to familiarize yourself with the above terms. Owned media is something such as your blog. You need to decide what needs to be published on the blog and at what time. Paid Channels are the platforms you need to pay to place your content. 

The paid Channels include platforms where you can run ads, such as pay-per-click. The earned media involves instances whereby customers promote your content after finding it essential, helping them solve the available problems. The customers can promote your content in multiple ways, such as when they write reviews and mention you. Also, they can repost or share your work to reach a broad audience. 
You need to analyze data to see which channels are working best for you. E.g. you can use Sankey Chart to find out the channels which are yielding most of the results for you. You can use line chart for trend analysis and bar chart to compare data. Sometimes using different visualization technique on same data gives you better results e.g. you can use Radar chart for better comparison between different categories as compared to bar chart. This way you can use relevant data visualization to analyze data in a best possible way.

Smaller companies tend to engage themselves in both owned and earned media sources. They focus on creating their content and persuading customers to promote it to increase their audience across the industries. This methodology triggers extra growth during specific periods, thus propelling the business brand to the top of the game. 

4.    Capitalize on Collaboration and Co-branding

If you spend much of your time and efforts working on a particular piece of content marketing, then you won’t get the best out of it. When you realize that you are in this kind of scenario, it is high time you should think about collaborating with another brand to supplement your efforts and take your marketing game to the next level. 

For instance, you have written a white people that you are struggling to take it out to the outside market. The best way is to collaborate with another big brand that will find the content useful in its operations and co-brand the content. This will give you an added advantage since you stand a better chance to take your name to the outside market, giving you a competitive advantage.

Collaboration and Co-branding are a win for both parties since you all benefit by accessing a comprehensive audience vital to your success in content marketing.

Conclusion

Most people spend a lot of time thinking about the best type of content that they can create. However, they forget about thinking about how they will take the content to the top of the industry and get the impact they deserve. Do not fall into this terrible trap! The hack is simple; make your content writing plan and remain consistent in the game, and you will get there! According to research, 82% of traffic is attracted by video content which you can also implement in your content marketing strategy.