3 Advantages of having an international online store.

Thinking about a transition from a normal online store to an international one?

Then, don’t hesitate to take it a step further, since an international online store has more advantages than disadvantages that can help you to bring more sales.

Online businesses that decide to go international can see a great number of benefits for their brands if they run a correct marketing strategy.

Keep reading to learn more about advantages that having an international online store can bring up to your business.

Increase your website traffic

One of the main challenges of websites is to gain traffic.

There are multiple strategies that online businesses have done to attract new visitors and then convert them into clients.

There has been email marketing, social media marketing, SEO and SEM.

Another strategy that should be considered among online businesses is to aim for International SEO.

With this strategy, online businesses not only are focusing to rank better in search engines, but also to rank in other countries.

There are different apps that you can use to automatically translate your websites, depending on the platform that you are using.

You can read the WPML Review or Weglot Review, to learn more about some of the plugins that can be integrated with your WordPress, Shopify, Wix or Squarespace website.

By having your content and products in different languages, there are more probabilities that people from your target regions will find your website in search engines, and also remain longer, as they can see the content in their native language.

Possibility to increase sales

One thing takes the other, and the increase of international website traffic can also be then converted into sales.

By having reached a new potential market, your business opens up to the possibility to make more sales.

Probably, you might be facing a highly competitive local market, and an international market can bring that possibility of increasing your sales.

As well, you will have to improve other areas of your business, but your online store is the first point of contact for the potential customers to get to know you better and buy from your store.

You will also have to make sure that your team is fit to give service and answer the questions that international customers might have, so train your team to be able to deal with new international challenges.
 

Gain international brand awareness

As an effect of working on the internationalization of your online store, you will also be going to work on your brand awareness.

An international brand strategy will eventually help you to do better sales and as more and more audiences know you, it will be easier for them to spot you for a certain industry.

An international online store will help your brand to be more solid, and that people will be able to recognize it by your given core competences.

Eventually, as your brand is known, it will also be even easier to rank in international search engines, as users will find you by your name, and not by a generic term.

At the end, the whole work around an international marketing strategy will define success.