3 Law Firm Marketing Tips On Choosing Guest Posting Sites

Guest posting is one of the best ways to get law firm backlinks. The usual practice is submitting a high-quality piece of content to be hosted on someone else’s website, and you get backlinks in return. These backlinks are often found in the author’s bio or the body of the guest post text.

While some publications will have different requirements, this is the most common way to do so. It is considered mutually beneficial, as the host will get content that will benefit their readers, traffic, and SEO, while the guest writer gets backlinks to boost their domain authority.

That said, how do you go about submitting your first guest post? Here are some tips to get you started:

Tip #1: Choose A Good Host Website

The whole point of guest posting is to get backlinks from high-quality, high-ranking, and high-authority sites. This is because backlinks will associate your sites and domains with each other. So, if many high-authority sites link back to you, search engines will also consider your law firm website equally high-quality.

On the other hand, this also means low-quality, spammy, or unsecured websites will harm your Law Firm SEO. Hence, you must check a website or a publication before submitting anything. Check for Domain Authority (DA), traffic, rankings, and spam ratings to ensure you make the best choice.

Tip #2: Choose A Relevant Domain

The thing about backlinks is that they should be (or at least appear to be) organic. This means you can’t have backlinks from some random website and expect it to help your Law Firm SEO. Some black hat websites would make money from backlinks through link farms, which basically spam backlinks for a price.

This, of course, has already been taken into account by Google and other search engines. Since backlinks are valuable, they know someone is bound to abuse that and find backlinks wherever possible. So, getting backlinks from seemingly irrelevant pages and websites will negatively affect your Lawyer SEO.

The general rule of choosing a guest posting site is to find domains that use similar keywords, relevant content, or belong to the same niche as yours. For example, if you are a business law attorney, you can submit to legal encyclopedias, business blogs, and online business magazines. Likewise, if you’re a personal injury lawyer, you may write for legal blogs, news articles, car enthusiasts’ blogs, motorcycle resource sites, and so on.

Remember, the host doesn’t have to be a legal website. You only need to find ones that have relevant topics and keywords to yours.

Tip #3: Write For Multiple Websites

While finding a domain where you can regularly post content is excellent, diversifying your choices will bring more benefits. Aside from backlinks and domain authority, guest posting allows you to reach new audiences. After all, you’re getting exposure from the host’s own audience.

Hence, it’s always good to have multiple audiences. The more people you reach, the more chances you’ll get them on your law firm’s website and convert. Think of it like posting on different social media platforms, where you get an opportunity to find other audiences who may also be interested in your law firm or your content.

Bottom-line

Note that guest posting will require you to invest time and effort to yield Lawyer SEO benefits. Many hosting sites have specific requirements and will screen pitches and manuscripts before posting them on their website. After all, they’re also looking to gain ROI from the exchange, so they’ll want content that’s high-quality, relevant, and something their audience will enjoy.