Women Entrepreneurs Pursue Success Despite Unique Challenges
Despite unique challenges – global pandemic, gender issues, and lack of capital, for example – many women are passionate about realizing their dream of starting a business, and results of a new AARP survey show the COVID-19 pandemic did not stop them.
The results revealed that “want” rather than “need” most often motivated women’s decisions to become entrepreneurs.
AARP research reflects a need for additional support and training for women entrepreneurs to grow their business. Respondents said they were looking for resources on marketing (24%), recruiting and hiring staff (11%), and financing (10%), and these areas were where women were most likely to have sought out training.
Source: https://www.escapefromcorporateamerica.com/2022/10/women-entrepreneurs-pursue-success.html
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